Broadcasting (July - Dec 1943)

AMONG INDUSTRY personalities present at the San Francisco showing of "Air Force and the Retailer", NAB retail promotion film, were (front row 1 to r) ; Ray Rhodes, KFRC San Francisco sales; Arch Kerr, KFRC sales; Martin Mundorf. KGO San Francisco sales; J. J. Michael, KFRC sales; Earl Smith, Edward Petry & Co.; Byron Nelson, KGO sales; Eugene Grant, BLUE San Francisco sales; Dan Donnelly, KFRC manager; Merwyn McCabe, KFRC sales manager; Frank Wright, master of ceremonies; Phillip G. Lasky, KROW Oakland general manager. Second row (1 to r) : Ellis Rehm, BLUE sales; Don Fedderson, KYA San Francisco general manager; Don Searle, KGO general manager; Adriel Fried, KLX Oakland general manager; Frank Samuels, KGO sales manager; Paul Bartlett, KFRE Fresno general manager; Lindsey Spight, vice-president John Blair & Co.; S. S. Fox, KDYL Salt Lake City general manager; Al Crapsey, KPO San Francisco sales manager; John Elwood. KPO general manager. Home Front Problems Are Main Target In OWVs Packet for Week of Jan. 10 ASIDE from recruiting announcements for the Cadet Nurse Corps, war messages scheduled by the Domestic Radio Bureau of OWI for the week of Jan. 10 are aimed at home front problems related directly to the effectiveness of the war effort. Bracketed with Save Critical Resources are two series of messages on the twin themes of Car Sharing and Conserve Gasoline. Since the Resources campaign is also directed at conservation of oil, as well as other fuels, it is assumed that the gasoline and fuel oil situation has again become serious. This might presage preparations for further large scale military movements, as well as reflecting the drain for high octane gas in the stepped-up air offensive, and the requirements for such fighting petroleum products as butadiene (synthetic rubber) and toluene (for TNT). Crude Problem Basic reason for present petroleum conservation measures is that production of crude is reaching maximum capacity, while consumption is exceeding the discovery of new reserves. The Car Sharing messages will say that civilians may have even less gasoline in 1944 than in 1943. The Conserve Gasoline theme is to the effect that since cost and length of the war depend on use of gasoline supply, every citizen should conserve to the utmost by playing square in gas rationing. The inflation threat, recently underlined by the disclosure that money in circulation has passed the $19 billion mark (three to four times the figure formerly considered necessary for the transaction of normal business, is the target of three of the eight campaigns on the week's schedule. These are: Fight Inflation, Wage & Price Stabilization, and Home Front Pledge. Keynote of the anti-inflation drive is the theme of the Wage & Price announcements: "If the battle against uncontrolled inflation is to succeed, each of us must support that part of the program that hurts us most. We must sacrifice if we are to win the fight against rising prices." The Wartime Nutrition announcements on the KW stations (on OI stations the precedingweek) will feature the National Wartime Nutrition Guide, which listeners may obtain by writing to "Basic 7, Washington, D. C." It will be of interest to see how many requests come in for this booklet. Broadcasting's OWI Packet for the week of Jan. 10 reminds that beginning Jan. 17 all station announcements are to be transcribed 50 seconds long instead of one minute as at present, and will be available for local sponsorship. Sales personnel of stations may continue to learn subjects of the messages three weeks in advance of broadcast by consulting the table in each issue. JOAN DAVIS, of the weekly NBC Joan Davis Show sponsored by Sealtest Inc., has signed a film contract witli RKO Radio Pictures Inc. WWJ Forum Sponsored By Store Minus Plugs NO COMMERCIAL announcements are heard on the WWJ Detroit Victory Round Table (7:45 p. m. Fridays), although the program is sponsored by J. L. Hudson Co., second largest department store in sales volume in the country. Courtesy credits are given at the beginning and close of the forum-type program. Prominent state and city officials, as well as civic leaders, military officers and others widely known take part in weekly discussions, at which George Stark, newspaper columnist, president of the Detroit Historical Society and author of City of Destiny, sl history of Detroit, is moderator. Mr. Stark recently was named City Historian of the motor metropolis. Victory Round Table is one of three public service programs sponsored by Hudson with no commercials. Simons-Michelson Co. is agency. Calavo Spots CALAVO GROWERS OF CALIFORNIA, Los Angeles (avocados), on Jan. 10 starts for 60 days sponsoring thrice-weekly participation in Home Forum on WRC, Washington, D. C. Cooperative group on Jan. 17 starts a similar campaign on KPO, San Francisco, utilizing thrice weekly participation in Woman's Magazine of the Air. Agency is J. Walter Thompson Co., Los Angeles. RADIO EDUCATION MEET HELD IN IOWA IOWA interest in radio education was further stimulated this month when the Des Moines Radio Council held a conference of educators representing the Board of Education, the Dept. of Public Instruction, Iowa U., Iowa State College, Drake U., State Teachers Assn., Iowa Parent-Teachers Congress, and leading Iowa broadcasters. Result was a four-point plan intended in part to investigate extent of radio facilities being used, interest shown in such facilities, and extension of radio workshops and training courses for teachers in the educational uses of radio. Broadcasters present included : Sumner Quarton, WMT Cedar Rapids; Buryl Lottridge, WOC Davenport; Earl J. Glade, KSL Salt Lake City; Dorothy Lewis, NAB; Craig Lawrence, KSOKRNT Des Moines; Merritt Milligan, KGLO Mason City; Ralph Evans, Woody Woods, KXEL Des Moines; Deane Long, KXEL Waterloo; W. I. Griffiths, WOI Ames; Carl Menzer, WSUI Iowa City. S. P. Travel Spots SOUTHERN PACIFIC Co., San Francisco, urging public to eliminate unnecessary train travel over Christmas holiday season; in a fiveday campaign which ended Dec. 15 used an approximate total of 200 transcribed one-minute announcements on 14 Southern California stations. List included KGFJ KMTR KHJ KMPC KFWB KNX KFAC KPAS KWKW KFOX KGER KTMS KPRO KXO. Agency is Foote, Cone & Belding, San Francisco. TALKING LIBRARY KDKA Science Discs Now j Available to Schools AS A RESULT of numerous requests from teachers, Westinghouse Research Laboratories are now making available to high schools a library of recordings of programs selected from its weekly radio science feature Adventures in Research. Transcriptions are now supplied free of charge to the Federal Radio Education Committee of the U. S. Office of Education, Washington, D. C, which will loan recordings to schools. Covering subjects ranging from household electric appliances to newest discoveries in the field of electronics, Adventures in Research began nearly two years ago as a local feature on KDKA Pittsburgh and is now heard on more than 100 stations in the United States and Alaska from where it is broadcast to American troops in the Aleutians. Leading personality of the program is Dr. Phillips Thomas, veteran Westinghouse engineer, who explains technical scientific matters in simple, everyday language. Dr. Thomas is quizzed on the broadcasts by Paul Shannon, KDKA staff announcer, who plays the man-onthe-street. Realistic effects are achieved by creating a laboratory atmosphere in the studio, with actual experiments conducted occasionally during the broadcast. OWI PACKET, WEEK JAN. 10 Check the list below to find the war message announcements you will broadcast during the week beginning Jan. 10. Sell the spots officially designated for sponsorship (None this week.) Plan schedules for best timing of these important war messages. Tell your clients what spots are available for inclusion in their programs. Each "X" stands for three one-minute announcements per day, or 21 per week. WAR MESSAGE STATION ANNOUNCEMENTS NET Group Groan WORK KW OI PLAN Aff. Ind. Aff. Ind. NAT. SPOT PLAN Live Trans. Fight Inflation Cadet Nurse Corps Save Critical Resources Wartime Nutrition, FFFF_ Home Front Pledge, FFFF Conserve Gasoline Car Sharing Wage & Price Stabilization X X X X X See OWI Schedule of War Messages 90 for names and time of programs carrying war messages under National Spot and Network Allocation Plans. Note: Effective Jan. 17 until further notice all station announcements will be 50 seconds and available for sponsorship. Page 20 • December 20, 1943 BROADCASTING • Broadcast Advertising