Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
0001607
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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mtf/ic In the primary areas served by the stations of Westinghouse are 18,000,000 people. Twice as many people as there are in the Army. Roughly one-seventh of all the people in the continental United States. Running a big hotel . . . even a chain of hotels ... is fairly simple compared to catering to this enormous potential audience. It calls for balanced programming ... a proper proportion of news to entertainment to church services to sports to market reports and so on. Westinghouse programming is meeting the need, too, as improvement follows experience and as business ethics and audience research monitor the whole procedure. Not only are the country's top shows, NBC's Parade of Stars, available to these eighteen million people, but the abilities and facilities of Westinghouse programming are put behind local programs as well. The end-result for sponsors is that all-important Westinghouse Response Ability on the part of these 18,000,000 house-guests . . . these Westinghouse guests. WESTINGHOUSE RADIO STATIONS Inc WOWO • WGL • WBZ • WBZA • KYW • KDKA