Broadcasting (Jan - Jun 1944)

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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I A Ml I ABY 1 ^OAA BROAD ewsmaga zine of Radio G BUY ONE GET THREE Plus Many a smart advertiser has bought WHO on the strength of its huge "network audience" — and then found that WHO is equally supreme in two other fields of entertainment — news and local shows. . . . It's true that WHO is the only NBC station in Iowa — carries nearly all the best network shows (21 of the 25 most popular shows in the State). But WHO also carries many local live talent shows which have higher Hooper ratings in Des Moines than competing network shows! On news — 47.4% of Iowa families "listen regularly" to WHO newscasts, versus 6.3% to Station B. Ask us — or Free 8C Peters — for proof. WHO ^ for IOWA PLUS! + DES MOINES . . . 50,000 WATTS B. J. PALMER, PRESIDENT J. O. MALAND, MANAGER FREE & PETERS, INC. . . . National Representatives