Broadcasting (Jan - Jun 1944)

Page scan 000232 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000232
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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(Continued from page 1U) LEO BURNETT CO., INC. Shefford Cheese Co. 5,229 CAMPBELL-EWALD CO., INC. Chevrolet Dealers (General Motors Corp.) 450.854 U. S. Rubber Co. 796,731 CLEMENTS CO., INC. Hudson Coal Co. 16,330 COMPTON ADVERTISING CO. Procter & Gamble Co. — Ivory Soap 2,030,635 Procter & Gamble Co. — Crisco & Ivory Flakes 443.450 Procter & Gamble Co. — Duz 535,595 CRUTTENDEN & EGER Continental Radio & Television Corp 246,397 Eff. 11/43 Admiral Radio Corp. D'ARCY ADVERTISING CO., INC. Coca-Cola Co _'_ 508,160 Owens-Illinois Glass Co.* 805,664 SHERMAN K. ELLIS CO., INC. Quaker Oats Co.— Muffets 29,543 Quaker Oats Co. — Aunt Jemima 60,406 ERWIN, WASEY & CO., INC. Barbasol Co. 48,849 WILLIAM ESTY & CO., INC. R. J. Reynolds Tobacco Co 2,262,210 FEDERAL ADVERTISING AGENCY, INC. General Cigar Co. 33.940 Gerber Products Co. 6,376 FOOTE, CONE & BELDING American Tobacco Co. --- 1,024,971 Bourjois, Inc. 175.023 California Fruit Growers Exchange 187,429 Campbell Soup Co. — Soups * 426.906 Lockhead Aircraft Corp. 358,939 Sunnyvale Packing Co. 374 Union Oil Co. 17,511 GARDNER ADVERTISING CO. Pet Milk Sales Co.* 847,175 GARFIELD & GUILD Chemicals Inc. '. 30,588 Kay Jewelry Co. 9,477 GEYER, CORNELL & NEWELL, INC. E. R. Squibb & Sons * 549,965 GILLHAM ADVERTISING AGENCY Pet Milk Sales Co.* 10,920 GLASSER-GAILEY & CO. Colonial Dames Inc. 19,673 GRANT ADVERTISING, INC. Cudahy Packing Co. 114,703 HENRI, HURST & McDONALD, INC. Ballard & BallarJ Co. 142,240 John MorreJl & Co. 44,231 DUANE JONES CO. B. T. Babbitt, Inc. 128,842 C. F. Mueller Co. 22,400 Joseph Tetley & Co., Inc. 25,822 H. W. KASTOR & SONS ADVERTISING CO., INC. Campbell Cereal Co. 22.839 Welch Grape Juice Co. 260,467 THE JOSEPH KATZ CO. American Oil Co. 103,356 KENYON & ECKHARDT, INC. Southern Cotton Oil Co. 340,326 ARTHUR KUDNER, INC. U. S. Tobacco Co. 472,512 LAKE-SPIRO-SHURMAN CO. Plough, Inc. 36,504 LEIGHTON & NELSON Independent Citizens Committee 2,046 ADDISON LEWIS & ASSOCIATES Minneapolis-Honeywell Regulator Co. 75,058 LITTLE & CO. Kelite Products, Inc. . 6,006 LONG ADVERTISING SERVICE Calif. Prune & Apricot Growers Assn. 17,064 McCANN-ERICKSON, INC. Chesebrough Manufacturing Co. 643,755 Dwight Edwards Co. 23.776 Pacific Coast Borax Co. 452,219 Roma Wine Co.* 445,580 MAXON, INC. General Electric Co. 1,299,255 Gillette Safety Razor Co. 80,573 ARTHUR MEYERHOFF & CO. William Wrigley Jr. Co.* — 2,025,801 Consolidated Royal Chemical Co. 2,144 C. L. MILLER CO. Corn Products Refining Co. 482,253 Curtiss Candy Co. 246,139 RAYMOND R. MORGAN CO. J. A. Folger Co. 5.434 Los Angeles Soap Co. 117,905 Planters Nut & Chocolate Co. — ..... 129,166 5,229 1,247,585 16,330 3,009,680 246,397 1,313,824 89,949 48,849 2,262,210 40,316 2,191,153 847,175 40,065 549,965 10,920 19,673 114,703 186.471 177,064 283,306 103,356 340,326 472,512 36,504 2,046 75,058 6,006 17,064 1,565.330 1,379,828 2,027,945 728,392 252,505 MORSE INTERNATIONAL, INC. Prince Matchabelli (Vick Chemical) 29,198 Vick Chemical Co. 6,684 gg2 NEWELL-EMMETT CO. Liggett & Myers Tobacco Co. 1,528,780 1,528,780 PACIFIC NATIONAL ADVERTISING AGENCY Washington Coop. Egg & Poultry Assn. 2,282 2,282 PARIS & PEART Great Atlantic & Pacific Tea Co. 56,313 56,313 PEDLAR & RYAN, INC. Lady Esther* 689,065 Procter & Gamble Co. — Camay & Ivory Flakes 150,055 Procter & Gamble Co. — Chipso & Camay 146,698 Procter & Gamble Co. — Dash 11,977 997,795 SAYRE M. RAMSDELL ASSOCIATES Philco Corp. 541,568 541,568 KNOX REEVES ADVERTISING INC. General Mills Inc. — Bisquick 504.888 General Mills Inc. — Sperry Flour 52,545 General Mills Inc. — Wheaties 557,233 1,114,666 ROCHE, WILLIAMS & CUNNYNGHAM INC. Holland Furnace Co 78,390 Lewis-Howe Co. 487,731 Schutter Candy Co.* 83.631 Sun Oil Co 3,121 652,873 RONALDS ADVERTISING AGENCY, LTD. Texas Co.* — 21,701 21,701 RUTHRAUFF & RYAN, INC. Chrysler Corp. 697.724 Emerson Drug Co. 676,380 Lever Bros. Co. — Lifebuoy 25,205 Lever Bros. Co. — Rinso 1,496,925 Lever Bros. Co. — Spry 691.975 Quaker Oats Co.— All Products * 732.987 Sterling Products Inc. — Ironized Yeast 561,248 4,882,444 RUSSEL M. SEEDS CO.. INC. Brown & Williamson Tobacco Corp 2,212 Grove Laboratories Inc 15.225 Mennen Co. 206,232 223 669 SCHWIMMER & SCOTT Schutter Candy Co.* 82,999 82,999 SHERMAN & MARQUETTE, INC. Colgate-Palmolive-Peet Co. — Toothpowder * 577,516 677,516 SOKENSEN & CO. Bowey's Inc. 211,287 211,287 SPITZER & MILLS. LTD. Colgate-Palmolive-Peet Co. — Toothpowder * 11,214 Quaker Oats Co.— All Products * 9,330 20,544 BARTON A. STEBBINS Ben Hur Products, Inc 25,526 Signal Oil Co 16,889 42,416 J. D. TARCHER & CO. McKesson & Robbins Inc 58.991 Smith Brothers 12,008 70 999 J. WALTER THOMPSON CO. P. Ballantine & Sons 220,191 Bank of American Nat'l Trust & Savings Assn 9,744 Elgin National Watch Co 337,106 Johns-Manville Corp. 865,233 Lamont. Corliss & Co 18.252 Lever Brothers Co.— Lux Soap & Flakes 1,167,369 P. Lorillard Co 766.458 Mentholatum Co. 8.543 Owens-Illinois Glass Co.* 241,803 Parker Pen Co 490,899 Standard Brands Inc 168.912 Washington State Apple Adv. Comm 6,951 Western Sugar Refinery 19,656 J. B. Williams Co 19.042 William Wrigley Jr., Co.* 631,682 4,971,841 WALKER & DOWNING Allegheny-Ludlum Steel Co 51,289 51,289 WALLACE-FERRY-HANLY CO. Campana Sales Co 105,037 105,037 WARWICK & LEGLER, INC. Macfadden Publications, Inc. — Liberty 18,708 Pabst Sales Co 536,555 555,263 ARMAND S. WEILL CO. INC. Johnstone Drug Sales Corp 2,568 2,668 MILTON WEINBERG ADVERTISING CO. Grayson's Shops, Inc 13,299 . — 13 299 WILLIAM H. WEINTRAUB & CO. INC. Schenley Import Corp 392,445 892,445 WARD WHEELOCK CO. Campbell Soup Co. — Soups, Juice, Beans 922,242 Campbell Soup Co.— Soups * 191,532 1,113,774 YOUNG & RUBICAM, INC. Celanese Corp. 783.828 General Foods Corp. — Birdseye Frosted Foods 208,236 General Foods Corp. — Grapenuts, Flakes, Wheatmeal 1,263,161 General Foods Corp.— Jello, Jello Pudding 329,760 General Foods Corp. — Jello, Jello Pudding, Sanka 316.742 General Foods Corp. — La France Satina 486,643 General Foods. Corp. — Post Raisin Bran 153,754 General Foods Corp. — Postum 86,352 General Foods Corp.— Sanka * 181,260 General Foods Corp. — Swansdown, Calumet 509:497 Gulf Oil Corp. — . 524,230 International Silver Co 298.310 Johnson & Johnson 239,949 Lever Brothers Co.— Swan Soap — 1,053,652 6,435,374 GRAND TOTAL — $57,951,744