Broadcasting (Jan - Jun 1944)

Page scan 000233 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000233
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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1944 Another year of This year again the plans of more than four hundred alert radio stations will include the use of ASGAP Radio Program Service. And this year again, ASGAP has enlarged the scope of the Service to meet a definite need with a definite, well planned, well written, salable product. Your own Program men helped us plan With more than two years of correspondence and personal contact with program and sales managers throughout America, we have made constant improvement in every phase of our service . . . and have been rewarded by seeing more and more of the programs sold commercially. A free service to any ASCAP-licensed station The programs described in succeeding pages have been created by ASGAP as a service by the composers and writers of music to the users of music. They have earned, in many cases, much more station income than the station's entire music costs. Any ASGAP-licensed broadcaster will be provided this service without cost. 30 Rockefeller Plaza • New York 20, N. Y.