Broadcasting (Jan - Jun 1944)

Page scan 000234 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000234
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MARCHING TO MUSIC is a thrilling, human series of ten-minute programs, three times weekly. These scripts are planned and executed with superb show manship. They have proved salable and are consistent audience-builders. MARCHING TO MUSIC is an extremely flexible series. It has been sold as a vigorous, fast moving five minute show . . . and extended to half an hour for other sponsors. In the pressure of program department activity these days, MARCHING TO MUSIC will come as a welcome addition. Any ASCAPlicensed station may receive it throughout the year without cost. P RADIO PROGRAM