Broadcasting (Jan - Jun 1944)

Page scan 000236 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000236
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Of which WHBQ of Memphis says . . . "We have been able to sell, without exception, each individual program!" Here are fiftyseven program department headaches cured. Fifty-seven tough research and writing jobs all wrapped up and ready to sell. JANUARY DATE New Year's 1 Ben Franklin's Birthday 17 Robert E. Lee's Birthday 19 Franklin D. Roosevelt's Birthday . . . . . 30 FEBRUARY Boy Scout Week 8-14 Abraham Lincoln 12 Valentine's Day 14 George Washington 22 Ash Wednesday 23 MARCH Farm Day (National) ......... 8 Girl Scout Week 12-18 Hobby Week 13-18 St. Patrick's 17 Spring — begins 21 APRIL April Fool 1 National Baseball Week 1-8 Army Day 6 Good Friday 7 Easter Sunday 9 Pan-American Day 14 Humane Sunday — ASPCA 23 Samuel Morse 27 MAY National Music Week 7-14 National Hospital Day or First Aid Week . 12-23 Mother's Day 14 I Am An American Day 17 Ralph Waldo Emerson 25 Memorial Day . 30 Any ASC AP '-licensed station may receive these JUNE Confederate Memorial Day 3 Flag Day 14 Father's Day — and Send Child Camp Week . 18 Summer Begins 21 JULY Independence Day 4 Air Mail Service 7 St. Swithin's Day 15 AUGUST Atlantic Charter Day 14 National Aviation Day 19 Red Cross 22 Woman's Suffrage 26 SEPTEMBER Labor Day 4 School begins 5 Constitution Day 17 Gold Star Mothers' Day 24 OCTOBER Fire Prevention Week 8-14 Columbus Day 12 Navy Day 27 Hallowe'en 31 NOVEMBER Election Day 7 LT. S. Marine Corps 10 Armistice Day 11 Book Week 12-18 Robert Louis Stevenson 13 Thanksgiving 30 DECEMBER Pearl Harbor 7 Bill of Rights Day 15 Forefathers' Day 21 Christmas 25 programs throughout the year, without cost. ASCAP RADIO PROGRAM SERVICE 30 Rockefeller Plaza • New York 20, N. Y.