Broadcasting (Jan - Jun 1944)

BEGINNING a campaign to familiarize advertisers and advertising agencies with the members of their national representative, the Cowles stations (WMT Cedar Rapids, WNAX Yankton, and KSO-KRNT Des Moines) have simultaneously released a picture-story promotion on the cover of their program listing about G. R. Katz, president and active head of the Katz Agency, national Cowles representative. Throughout the year all sales members of the agency in New York, Chicago, Kansas City, Dallas, Detroit, San Francisco, Atlanta and Los Angeles will appear on the station program listing. * * * KMBC Farm DECALCOMANIA calendar which may be slipped upon a desk glass or other suitable surface has been sent out as a New Year's greeting by KMBC Kansas City. Promotion folder containing pictures and diagrams of the KMBC farm has also been issued by the station. Folder explains that the farm is a special service feature of KMBC "putting into practical application the teachings and findings of Phil Evans, nationally known farm authority who directs KMBC's farm service department." Daily farm service broadcasts are now made from the farm. Ticket Tie LISTENERS who write in for studio tickets to Man of Magic, mental telepathy program on WMCA New York, receive a picture of a crystal ball, with instructions to gaze into the crystal, wish three times for the ticket and return the card without identification. The "Man of Magic" does the rest, WMCA claims. * * * KODY Market KODY North Platte, Neb., has issued a mimeographed market data promotion folder containing a description of the station now located on the ranch originally owned by Buffalo Bill. Estimated service area map and presentation of data on population and wealth in the area is found in the promotion piece. KCKN Brochure KCKN Kansas City, Kan., has released a brochure listing results of the May through September Hooper survey, "Fourth consecutive 5-month report to verify the fact that KCKN, a 250 w local station, holds more daytime listeners in Greater Kansas City than each of 3 network outlets." * * * Work Pad WISE Asheville, N. C, has issued a promotion piece consisting of a pad of 1944 calendar worksheets for the use of timebuyers and executives. Station message is on the cover. Each sheet contains a complete calendar for 1944 with room for figuring and note taking. * * * WPAT Map WPAT Paterson, N. J., has issued a field intensity contour map in the form of a green and salmoncolored folder, which lists data on the number of food stores, filling stations and other business concerns in "America's Richest Market". Atetchandilinj & Promotion Ticket Tie — Work Pad — Ice Cream Almanac — Baking — War Film Also Ice Cream ON THE THEORY that a program "is worth promoting if it's worth paying for", Rue Roberts, manager of Bell's Booteries, Nashville, Tenn., has outlined promotion ideas for the three weekly programs sponsored by the concern on WLAC Nashville. Series of folders advertising the programs are used as mailing inserts, package inserts and give-aways in the store. Children who appear on the Thursday afternoon Children Analyze the News program are awarded special certificates and are feted at an ice cream party. Breakfast Series HISTORY and humor of the Breakfast at Sardi's program heard each week-day morning over the Blue has been combined into a promotion booklet and released for general distribution by the Kellog Co., cosponsors of the series. Numerous action on-the-spot pictures are contained in the 50 page booklet which is printed on glossy stock. Title is "200,000 for Breakfast With Tom Breneman", m.c. featured on the program. Introduction is by Mrs. Bob Hope. UAL Tickets TO PROMOTE its weekly CBS In Time to Come, United Air Lines has started distributing undated tickets for that program to Los Angeles bound passengers. Obtainable from Cheyenne, Denver, San Francisco or San Diego offices, tickets are printed in black and white to allow checkup on actual number used. Placards featuring the service are on display in all terminals where airline has a traffic office as well as within airplanes. * # * Almanac DEALING with the problems of the farmer, CKNX Wingham, Ontario, now issues monthly The CKNX Almanac. CKNX sponsors the eight-page publication to support its identification as "The Western Ontario Farm Station". With a circulation of 3,500 the Almanac also contains rewrites of farm broadcasts and other items of interest to the farmer. * * * Fer Fishin' COBLE'S FISHERMAN'S CALENDAR, containing notes on fishing and which is locally sponsored, has been released by WBIG Greensboro, N. C, "The prestige station of the Carolinas". SKELLY AWARDS IN SECOND YEAR Weekly Recognition of Deserving Farm Family Presented by Oil Firm on NBC SKELLY AWARD for Superior Achievement in Agriculture has been presented each week since Jan. 1, 1943, to some farm man, woman, boy, girl, or family in the Midwest who has contributed to America's battle of food and production. Originator of the plan is W. G. Skelly, president of the Skelly Oil Co., Tulsa, operators of KVOO. He thought American farmers should be recognized as are factories in war production with Army-Navy "E" Awards. Winners receive a $100 War Bond, a .pennant, framed certificate and a gold enameled pin. Each Saturday morning at 7 (CWT), the Skelly program and presentation originates from WLS Chicago and is heard on 24 NBC stations, covering 12 Midwest states. After the committee has been notified of a prospective candidate, the chairman writes, wires, telephones or makes a personal visit to the neighborhood. Community opinion carries weight. Presentation is usually preceded with a breakfast, attended by local officials, neighbors and relatives. "Let no factors or considerations influence your judgment except these," said Mr. Skelly. "Do your best in the selection of each week's winner to be impartial and fair in all respects." MR. SKELLY One of the typical examples of a Skelly Award winner is a Geneseo, Illinois farm couple who adopted six orphaned children. The family operated a rented farm, earning a net income of $5,500 in a single year. The couple's own tract produced 200 acres of corn, 169 acres of soy beans, and 30 acres of wheat. Another program sponsored by Skelly is a five-weekly newscast, featuring Alex Drier of NBC. Bulletins FORTY news bulletins are guaranteed each week on WMPS Memphis to the Mulford Jewelry Co., Memphis, which has signed for the unique kind of service on the station. Only commercial is the signature of the sponsor. Bulletins often run as high as seventy per week. Baking COINCIDING with the height of the mid-winter baking season, the grocery trade relations division of WLW Cincinnati is sponsoring a "Home Bake Sale" campaign Jan. 23-Feb. 6. Special one minute announcements aired three times daily seven days a week, are designed to stimulate sales of nationally famous foods. Tie-in displays for grocers are also included. 'Manhunt' Booklet BROCHURE on Manhunt, the Frederic W. Ziv (Cincinnati, New York) mystery production, has just been released. Program is sponsored over the following stations: WHP WGAL WRAW WKOK WSAN WFBG WBRE WINC WDEL WAKR WBBM. WGNY WWDC WRRN WFAS WAAT WKBN WBAB WJEJ WIRE WKRC War Film WHOM Jersey City is working in cooperation with the Jersey City Chamber of Commerce in the promotion and presentation of the "War Department Report", 45 minute film prepared by the War Dept. documenting episodes of the present war. Picture will be shown in Jersey City Jan. 25. Marine Show VARIETY show put on bv the Marines of Camp Lejeune, New River, N. C, which began January 19, is carried over nine stations of the Tobacco Network. Lt. Charles E. McVarish, public relations officer and former newspaper man, will produce the program, to be heard ea^h Wednesday night, 7:30-8, featuring the Camp Lejeune band and all-Marine talent. Henry Taylor Back HENRY J. TAYLOR, Blue commentator, was expected back momentarily last week from an assignment as correspondent for Scripps-Howard newspapers. He was scheduled to resume his Blue news broadcasts. WHBQ to MBS WHBQ Memphis, for many years the only independent station in Memphis, on March 6 becomes an affiliate of Mutual and will be the exclusive MBS outlet in that area. JANE MOORE has been appointed radio head for the greater New York 1944 March of Dimes Campaign, according to Howard J. London, radio director for the National Foundation for Infantile Paralysis. Miss Moore, formerly New York radio head for the National War Fund, succeeds Jill Stephens in the Dimes set up. BROADCASTING • Broadcast Advertising January 24, 1944 • Page 27