Broadcasting (Jan - Jun 1944)

Record Details:

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pOlHT Center of the Nation's population is located in Indiana, not far removed from WOWO. WOWO is Indiana's Most Powerful Broadcasting Station . . a Center for Program Production . . a Center for Market Testing. Several now-popular network shows, and variations of them, had their beginning at WOWO. Shows are produced and tested . . in this ideal section of the country . . and then linked to a product. With an audience split fifty-fifty, urban and rural, the first few broadcasts provide indications upon which the advertiser charts his course. The number of programs and advertisers that began at WOWO and are now carrying on nationally, is proof indeed that your good sales-ideas can be best tested on WOWO, Ft. Wayne. New Coverage and Market Map now available. Just your name and address on a penny postal and we'll gladly send it. WESTINGHOUSE RADIO STATIONS Inc WOWO • WGL • WBZ • WBZA • KYW • KDKA REPRESENTED NATIONALLY BY NBC SPOT SALES