Broadcasting (Jan - Jun 1944)

Page scan 000332 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000332
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

AMERICAN EXPRESS Co., New York, sponsor of a series of recorded music programs on various stations under the title Cheque Your Music, has shifted its New York outlet to WOR. Contract for 52 weeks is for a weekly quarter-hour at 7 :15 p.m., and started Jan. 25. Agency is Caples Co., New York. OLIYO Inc.. Philadelphia, to promote its shaving cream and hair tonic, has hegun a 10-minute program on WFIL Philadelphia for 13 weeks. Placed thru Philip Klein Agency, Philadelphia. M. W. KELLOGG Co., New York, producer of high octane gasoline, has named J. M. Matties Inc., New York, to handle advertising. No radio plans. HERBERT S. RICHLAND, former vice-president of Peck Adv., New York, and previously executive and part owner of Federal Adv., N. Y., has joined Pal Blade Co. to direct advertising and sales promotion of Pal blades. WESTINGHOUSE E. & M. Co., Bloomfield, Pa., has started threetimes daily weather forecasts on KYW Philadelphia to promote products of its lamp division. C. E. JACOBS PACKING Co., Chicago (Jacob's Soup), recently appointed Rogers, Gano & Bachrodt, Chicago, to handle advertising for newspaper and radio. REPUBLIC PICTURES Corp., New York, has announced additional advertising schedules for "The Fighting Seebeas" following up initial radio promotion in Chicago, Memphis, Philadelphia and Washington. Spot announcements are scheduled prior to local opening dates for the film on : WBZ WEEI WELI WKY KOCY KOMA WDSO AVWL WSMB WNOE KSD KMOX WIL KXOK KWK WEW WTMV KFI KNX WEMP WISN KMBC WDAF KRLD WFAA WIBX KUTA KDYL. Agency for Republic is Donahue & Coe, New York. INTERSTATE Labs, have begun sponsorship on WMPS Memphis of the quarter-hour Rhythm Ranchers program, Mondays through Thursdays, for Vitawine and Oculine. CANADIAN BANKERS ASSN., Toronto (chartered banks) has started People Enjoy Facts, transcribed program, on 77 Canadian stations. Account was placed by Cockfield Brown & Co., A. McKim, and R. C. Smith & Son, Toronto. LORIE Ltd., Toronto (watches) on Feb. 7 starts weekly quarter-hour musical program on CKAC Montreal. Account was placed by A. McKim. Toronto. PARR VITAMIN Co., Chicago, began sponsorship Jan. 17 of a quarterhour musical program Mondays through Saturdays on WAIT Chicago. Contract is for 13 weeks. Agency is O'Neil, Larson & McMahon, Chicago. LAWRENCE H. LIPSKIN, who was formerly in advertising department of Columbia Pictures, will return as advertising manager Feb. 7. In the interim he has been with Donahue & Coe, New York. D. A. Lipton continues as director of advertising and publicity. "NOW AND THEN" huddle found the first and the current agency producers of NBC Jack Benny Show chatting with the star after a recent broadcast. Grape-Nutsminded trio are (1 to r) : Walter Bunker, current producer for Young & Rubicam; Tom Harrington, first producer and now agency New York vice-president and radio director, in Hollywood on company business; and Jack Benny. General Foods Corp. sponsors the series. GREGORY FOUNT-O-INK, Los Angeles (writing sets) ; Vogue Products (cosmetics), and Alberty Food Products, Hollywood (health foods), have appointed Davis & Beaven Adv., Los Angeles, as their agency. SCHULZE & BURCH BISCUIT CO., Chicago, begins sponsorship of a series of chain-breaks on WBBM Chicago beginning Feb. 1. Contract is for 13 weeks. Agency is Leo Burnett Co., Chicago. PILLSBURY FLOUR MILLS CoMinneapolis (Best Enriched flour) renewed its quarter-hour show. Meet the Missus, thrice-weekly, on WBBM Chicago. Contract is for 52 weeks. Agency is McCann-Erickson, Chicago. GEORGE WESTON Ltd., Passaic, N. J., has named Calkins & Holden. New York, to handle advertising of Weston English Biscuits. Firm has used radio, but there are no plans for the present. JEAN A. HOLLANDER, with Can Manufacturers Institute since 1939. has been named director of consumer information. FOREST LAWN LIFE Insurance Co., Glendale, Cal., new to radio, on Jan. 17 started an extensive 13-week promotional campaign in the Los Angeles area, utilizing five local stations. KMTR KMPC KNX KECA KHJ. Agency is Dan B. Miner Co., Los Angeles. FOREST LAWN Memorial Park Assn., Glendale, Cal. (cemetery), on Jan. 17 started sponsoring a daily quarter-hour transcribed and live talent program Memories in Melody on KECA Los Angeles. Contract is for 13 weeks. Agency is Dan B. Miner Co., Los Angeles. PARAMOUNT PICTURES, Hollywood, to promote the film "Lady in the Dark", in a 22-day local campaign starting Feb. 22 will use an approximate total of 265 live spot announcements on eight Southern California stations. List includes KFWB KNX KHJ KFAC KRKD KMPC KIEV KECA. Agency is Buchanan & Co., Los Angeles. JACK NELSON, vice-president, general manager and publicity and public relations director of Rock-Ola Mfg. Corp., Chicago, has resigned effective Feb. 1. CONSOLIDATED BISCUIT Co.. Chicago, is sponsoring a quarter hour program, Mystery Chef, Mondays through Fridays, on WENR Chicago. Contract is for 52 weeks. Agency is McJunkin Adv. Co., Chicago. MILES LABORATORIES WADE ADVERTISING AGENCY Page 50 • January 31, 1944 BROADCASTING • Broadcast Advertising