Broadcasting (Jan - Jun 1944)

MALLORY HAT Co., Danbury, Conn., has named Duane Jones Co., New York, to handle its advertising. No radio contemplated at present. BLACK, STARR & GORHAM Inc., New York, jewelers, have signed a 52-week test contract with WQXR New York for two spot announcements weekly, starting Feb. 1. Agency is Abbott Kimball Co., N. Y. MAGAZINE PUBLISHERS Inc., New York, has named Ralph H. Jones Co., New York, to handle advertising for Flying Aces Magazine. Radio is contemplated. C. E. JACOBS PACKING Co., Chicago (Jacob's Soup), is placing its advertising with Rogers, Gano & Bachrodt, Chicago. Said to use radio. GIBSON Co. Harlan, la. (Gibson's Vitamin Formula-Rex Vitamins), has placed its advertising with W. L. Vomack Inc. New York. Said to use radio. JAMES E. DYER, with Sinclair Refining Co., New York, since 1916, has been named vice-president in charge of sales, succeeding the late J. W. Carnes. EVLO PHARMACAL Co., Pompton Lakes, N, J., has signed for participations on Luncheon With Helen on WPAT Paterson, N. J., to promote Evlo Nose Drops, a new product. Business placed direct. MIFFLIN CHEMICAL Corp., Philadelphia, has named the Joseph Katz Co., New York, as agency. Blue Moves THE Blue has announced a number of new assignments for announcers, including the appointment of Don Gardner to do the commercials on What's New, the RCA show. Jim Ameche, m.c. has been doing the commercials. Gene Hamilton, who reports for induction in the Army Feb. 4, is being replaced on one show by Fred Cole, while George Gunn is taking over his duties on the Bethlehem Steel's What's Your War Job on WJZ, also handling the Tootsie-Roll-Diefe Tracy program. Wylie Adams has been assigned producer-director on the latter series. George Ansbro now announces the new WJZ program for Tangee products, Beat the Band, while Robert Moss is replacing John Wellington as producer on Coca-Cola's Victory Parade of Spotlight Bands. Jim Bannon, NBC announcer, has been named to handle the Auto-Lite series Everything for the Boys. Site for Video TELEVISION PRODUCTIONS Inc., Hollywood, subsidiary of Paramount Pictures Inc., in mid-January acquired on long-term lease an acre atop Mt. Wilson, near Pasadena, Cal., as site for proposed new television transmitter, W6XYZ. Klaus Landsberg, director af television, said construction would start within the next few months. Studios remain on the Paramount lot at 5451 Marathon 3t., Hollywood. Sweet-Orr Studying 3WEET-ORR & Co., New York, las named Reiss Adv., New York, o handle advertising for its work •lothes for men. Following a mar:et study concentrating on the postwar situation, a campaign will be aunched which may include radio. ^. limited newspaper drive is now n progress. Spot Entre UNSHAKABLE belief in results of spot announcements is evidenced by the sign Norman F. Elliott, advertising manager of Sears, Roebuck's South Bend store, has on his office door. The sign reads: "No admittance without copy information for one or more spot announcements over WSBT." The store has been using seven quarter hour programs per week and 96 spot announcements per month over WSBT South Bend. New High-Power Tubes Are Developed by RCA ANNOUNCEMENT was made last week by RCA of the development of two new high power triodes, RCA-9C21, a water-cooled type, and the RCA-9C22, a forced-aircooled type. Both are recommended for use in the Class B modulator stage and in the plate-modulated Class C final amplifier stage of high-power transmitters. Also, they can be used in industrial r-f heating applications when high power is required. The new tubes may be used at maximum ratings at frequencies as high as 5 mc and with reduced ratings up to 25 mc. A feature of these types is the metal header which is entrant to provide short internal connections between filament and filament terminals. In addition, the grid is mounted directly on the header, the flange of which serves as the grid terminal. This provides extremely short, heavycurrent, low-inductance path to the grid. A pair of either type has ample power-delivering ability for the final stage of a 50 kw high-levelmodulated broadcast transmitter. Dept. X Marks Time REPORTS to the contrary, CBS' "Department X" continues in operation though reduced to a skeleton staff, according to Dr. Lyman S. Bryson, CBS director of education and chairman of the network's adult education board. Dr. Bryson is director of the so-called "Department X," organized just before Pearl Harbor to study war aims, and post-war planning. With CBS President William S. Paley abroad on OWI assignment, majority of the staff has been absorbed by the program research division of the CBS reference department, headed by Bill Ackerman. C of C Discs on 150 DISCS of the U. S. Chamber of Commerce have been made available to 150 stations. Titled, The War of Enterprise, transcriptions have been distributed so that every state is covered despite the shortage in materials. The quarter-hour programs tell the story of business and industry at war, with Hardy Burt, former Chamber radio director, as commentator. Collaborating are: Automotive Council for War Production, Edison Electric Institute, American Trucking Assn., American Merchant Marine Inst., Assn. of American Railroads, Assn. of Casualty & Surety Executives. Some folks Vim But . • . in the "Memphis market'.' MOST FOLKS PREFER WMCf Independent surveys show that 9 out of the first 10 shows on the air are NBC shows. This, coupled with selected national and local shows of top quality, accounts for WMC's position throughout the entire midsouth area. It is the station most people in the Memphis market listen to most. ★ 5,000 WATTS DAY & NIGHT ★ NBC NETWORK * OWNED AND OPERATED BY THE COMMERCIAL APPEAL * REPRESENTED NATIONALLY BY THE BRANHAM COMPANY MFMPHIS. MEMBER OF SOUTH CENTRAL ratrarnio. quality network T E N N . WMC— Memphis WJDX— Jackson, Miss. KARK — Little Rock WSMB— New Orleans • " KWKH-KTBS — Shreveport BROADCASTING • Broadcast Advertising January 31, 1944 • Page 51