Broadcasting (Jan - Jun 1944)

Page scan 000353 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000353
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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•tt MEMBERS of the CBS Affiliates Advisory Board, all of whom attended the recent meeting held at network headquarters in New York City Jan. 24-25, are: Front row (1 to r) : Leo Fitzpatrick, WJR Detroit; I. R. Lounsberry, WKBW Buffalo; Hoyt B. Wooten, WREC Memphis; C. T. Lucy, chairman of the board, WRVA Richmond; Arthur B. Church, KMBC Kansas City. Back row, Clyde W. Rembert, KRLD Dallas; Franklin Doolittle, WDRC Hartford; C. W. Myers, KOIN Portland; John M. Rivers of WCSC Charleston, S. C. Wheeler, White Considering New Law Requiring Report to Congress by FCC LEGISLATION requiring the FCC 1 to report periodically to Congress as well as to the Executive Branch , of Government is being considered by Chairman Wheeler (D-Mont.) of the Senate Interstate Commerce Committee and Sen. White (R-Me.) , acting minority leader, co-authors of S-814 to revamp the Federal Communications Act, it was learned last week. Reports have gained circulation that Congress feels it is being slighted by several ! Congress-created agencies, especially the FCC. Hearings involving the FCC before committees in both Houses have been punctuated by demands of Senators and Representatives to know why the Commission took certain actions without first consulting the legislative branch. Latest outbursts came last Thursday when the House debated the Independent Offices Appropriations Bill (HR-4090). Chairman Woodrum (D-Va.) of the Independent Offices subcommittee of the Appropriations Committee, said that while he was opposed to lopping off a million dollars from the FCC appropriation for Radio Intelligence Division and an additional half-million from the Foreign Broadcast Intelligence Service, "the majority of the Committee thought otherwise". Rep. Woodrum explained that letters of the Joint Chiefs of Staff and the Secretaries of War and Navy, urging President Roosevelt to transfer radio intelligence activities from the FCC to the armed services, were responsible for the budget reduction. Mr. Woodrum pointed out that a subsequent letter from President Roosevelt to Secretary of the Navy Knox did not concur with the Joint Chiefs of Staff recommendations, but left the radio intelligence activities within the Commission. Rep. May (D-Ky.), chairman of the House powerful Military Affairs Committee, complimented the Independent Offices subcommittee for its action and declared the fact that the Joint Chiefs of Staff had not "changed their attitude in the face of the attitude of the President is conclusive to me that they still believe what they said." In view of the general Congressional criticism of the FCC, it was reported Sen. Wheeler feels it an obligation to his colleagues to formulate a provision in the law to compel the Commission to keep Congress informed of its functions. shortest distance to profitable results in California's billion-dollar market and western Nevada is Tte deetine 1 Robert A STREET National Sales Manager Paul H RAYMER CO. National Representatives McClatcby Broadcasting Company Sacramento, California SACRAMENTO KFBK STOCKTON -KV10 FRESNO -Km BROADCASTING BAKERSFIELD KERN Broadcast Advertising Wetwork tKccounts All time Eastern Wartime unless indicated New Business BARBASOL Co., Indianapolis (shave cream), on Jan. 31 starts for 52 weeks, Dean Dickason — Commentator, on 5 CBS Pacific stations, Mon., Wed., Fri., 4-4:15 p.m. (PWT). Agency: Erwin, Wasey & Co., N. Y. VAN CAMP'S Inc., Indianapolis (Tenderoni), on Jan. 31 starts Luncheon With Lopez on 133 MBS stations, Mon., Wed. and Fri., 1 :30-1 :45 p.m. Agency: Calkins & Holden, N. Y. CHARLES E. HIRES Co., Philadelphia (Hires Root Beer), on Jan. 24 started It's Heidt Time for Hires on 134 BLUE stations, Mon., 7-7:30 p.m. (rebroadcast 10:30 p.m.). Agency: N. W. Ayer & Son Inc., N. Y. BOOTS AIRCRAFT Nut Corp., New Canaan, Conn., on Feb. 27 for 52 weeks starts Wide Horizons on 33 MBS stations. Sun., 4-4:30 p.m. Agency: Cecil & Presbrey Inc., N. Y. EMERSON Radio & Phonograph Corp., New York (institutional), on Feb. 20 starts Green Valley — V. S. A. on 66 MBS stations Sun., 5-5 :30 p.m. Agency : William H. Weintraub & Co., N. Y. CAMPBELL CEREAL Co., Minneapolis (Malt-O-Meal) , on Jan. 31 starts for 13 weeks Care & Feeding of Husbands on 3 Don Lee Cal. stations (KHJ KFRC KGB), Mon. thru Fri. 4:15-4:30 p.m. (PWT). Agency: Raymond R. Morgan Co., Hollywood. EASTERN COLUMBIA (Bradbury Clothes), on Jan. 16 started for 26 weeks Walter Duranty — Commentator on 9 Blue Pacific stations, Sun., 5:30-5:45 p.m. (PWT). Agency: Robert Smith Adv., Portland, Ore. HUNT BROS. PACKING Co., San Francisco (canned food products), on Jan. 23 starts for 13 weeks Deane Dickason on 5 CBS Pacific stations (KNX KQW KARM KROY KGDM), Tues., 9:45-10 p.m. (PWT). Agency: Garfield & Guild Adv., San Francisco. Renewal Accounts BALLARD & BALLARD Co., Louisville (Obelisk Flour), on Feb. 2 renews Ren fro Valley Folks on 22 CBS stations, Wed. & Thurs., 8:15-8:30 a.m.,; Fri., 8:15-8:45 a.m. and Sun., 9:15-9:45 a.m. Agency: Henri, Hurst & McDonald Inc., Chicago. BOURJOIS Inc., New York (Evening in Paris face powder) , on Feb. 3 shifts a portion of Here's to Romance, including Dick Haymes, to Hollywood, continuing Jim Ameche and Ray Bloch's orchestra in New York on 117 CBS stations, Thurs., 10:30-11 p.m. Agency: Foote, Cone & Belding, N.Y. CENTAUR Co., Rahway, N. J. (Molle shaving cream) , on Jan. 25 renewed for 52 weeks Molle Mystery Theatre on 55 NBC stations, Tues., 9-9:30 p.m. Agency: Young & Rubicam, N. Y. PHILIP MORRIS & Co., New York (cigarettes), on Jan. 18 renewed for 52 weeks Johnny Presents on 105 NBC stations, Tues.. 8-8 :30 p.m. Agency : Biow Co., N. Y. CHAS. H. PHILLIPS CHEMICAL Co., New York (milk of magnesia), on Jan. 23 renewed Waltz Time on 74 NBC stations, Fri., 9-9:30 p.m. Agency: DancerFitzgerald-Sample, N. Y. AMERICAN DAIRY ASSN., Chicago (dairy products'), on Jan. 30 renews for 13 weeks, Voice of the Dairy Farmer, on 18 Don Lee Pacific stations, Sun. 12:1512:30 p.m. (PWT). Agency: CampbellMithun, Minneapolis. H. J. HEINZ Co., Pittsburgh (food products), on Feb. 14 for 52 weeks renews Information Please on 134 NBC stations, Mon., 10:30-11 p.m. Agency: Maxon Inc., Detroit. D. L. CLARK Co., Pittsburgh (Clark chewing gum), on Feb. 27 renews for 52 weeks Where Do We Stand on 161 Blue stations, Sun.. 5-5:30 p.m. Agency: Walker & Downing, Pittsburgh. LADY ESTHER Ltd., Chicago (cosmetics), on Feb. 14 renews Screen Guild Players on 119 CBS stations, Mon., 1010:30 p.m. Agency: Biow Co., N. Y. SOUTHERN SPRING BED Co., Atlanta, Ga., on Feb. 15 renews for 13 weeks Robert St. John on 19 NBC stations, Thurs., 10:15-10:30 p.m. Agency: Tucker Wayne Co., Atlanta. FOOD PRODUCTS GET MORE ATTENTION ON WAGA Ask us or Headley-Reed about the WAGA-QSS food promotion in more than 200 Atlanta-market stores! 5000 WATTS DAY AND NIGHT 590 KC. National Representatives HEADLEY-REED COMPANY Affiliate of the Blue Network BUILD UP MORALE ON THE FIGHTING FRONT A gun doesn't need morale, but the man behind it does. Send him cheerful news from home . . . often. Off ^ Ibennox January 31, 1944 • Page 71