Broadcasting (Jan - Jun 1944)

Page scan 000945 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
000945
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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» life T. ■ ;". 9* ■■• ' Out of 60,000,000 words . . . Books for this photograph supplied courtesy of Brentano's *"WORDS AT WAR," broadcast in cooperation with the Council of Books in Wartime, is heard Tuesday nights at 11:30 p.m. (EWT). At the suggestion of the press who rated it so highly, and feel strongly that those who missed it should be given an opportunity to hear it, NBC will rebroadcast "Assignment: U.S.A." at 11:30 p.m., Tuesday, April 4. 800 books— 60,000,000 words— 20 books a week That is the reading and analyzing done by the Script Division of NBC's Program Department to select for dramatization on NBC's "Words at War" series the most vital and important books of the year. Typical of the 40 books selected to date for "Words at War" dramatization was Selden Menefee's "Assignment: U. S. A." Menefee covered America in a 15,000mile trek. He put in his book what he saw and heard : racial prejudice, anti-Semitism, indifference. NBC opened the book and gave dramatic life to cold type with a forceful, driving broadcast that blasted the nation with truth.* The result: Variety said: They all tune to the 'thi is was, and will remain, among the outstanding programs of '44." John K. Hutchens wrote in The New York Times: ". . . the boldest, hardest hitting program of 1944 . . . there are things that need to be said and the National Broadcasting Company had the courage to allow them to be said." "Words at War" is only one of the many NBC built-and-produced programs that go out over the nation throughout the day, early evening and late night. ★ ★ ★ It is the combined skill of the NBC writers, directors and producers — all experts in their craft — which has contributed in large measure to the truth that NBC is "The Network Most People Listen to Most:' America's No. 1 Network iational roadcasting ompany It's a National Habit A Service of Radio Corporation of America