Broadcasting (Jan - Jun 1944)

Page scan 0001372 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001372
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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KOIL Columbia, of course The Radio Buy of Newark has its Prudential OMAHA Omaha is a Rich, Stable Market Omaha's prosperity is based upon those "most-stableof-all" industries . . . food, transportation, insurance, etc. While, quite naturally, Omaha is now enjoying its greatest prosperity in history ... it is well to bear in mind that Omaha was a RICH Market before the war . . . that it will continue to be a STABLE one after the war. Omaha is truly a "ripe" market for immediate sales . . . and one very much worth cultivating now for the promising future. To reach and sell the RICH Omaha Market at lowest cost . . . the best buy is KOIL. Let us send you availabilities. SUBSCRIPTION PRICE: $5.00 per year I5c per copy BROADCASTING The Weekly^^^Newsmagazine of Radio ^rd^dcast Advertising" Copyright 1944 by Broadcasting Publications, Inc. IN THIS ISSUE— Petrillo Blitz Meets Joint Resistance 9 'Timebuying Tips' From Linnea Nelson 9 NAB Supports Ryan Program 10 NAB Limits War Meeting to Key Officials 10 Dewey Looms as Air Threat to FDR — By Prof. Louis Foley 11 Mcintosh Leaves WPB to Enter Consulting Practice 12 New Draft Rules Ease Radio's Problem 12 Probers Subpena Fly Letter to 'Digest' 14 Revised Radio Bill About Ready 14 Educators Probe Radio from All Angles 18 Haeg Heads Farm Radio Group 22 Hearings Ordered in WOV, WSAR Sales 26 Video Delay Endorsed by CBS Affiliates 28 New Sponsors Top Summer Shows 60 New Canada Data Explained to AMA 68 'Town Hall' Goes Commercial 69 Canadian Stations Get More Power 70 4 Standard, 6 FM Outlets Requested 74 Sponsored Radio Criticized by Durr 74 Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices. WASHINGTON 4, D. C. 870 National Press Bldg. — Telephone: MEtropolitan 1022 SOL TAISHOFF MARTIN CODEL Editor and General Manager * Publisher (on leave) Maury Long, Advertising Manager Bernard Piatt, Circulation Manager J. Frank Beatty, Managing Editor J. N. (Bill) Bailey, Associate Editor K. R. Breslau, Adv. Production Mgr. Henry Liebschutz, Art Director NEW YORK BUREAU 250 Park Ave., Telephone— PLaza 5-8355 Bruce Robertson, Associate Editor S. J. Paul, Assistant Advertising Manager CHICAGO BUREAU 360 N. Michigan Avenue, Telephone— CENtral 4115 HOLLYWOOD BUREAU 1509 N. Vine St., Telephone — GLadstone 7353, David H. Glickman West Coast Advertising Representatives: Duncan A. Scott & Co. San Francisco, Mills Bldg. Los Angeles, Western Pacific Bldg. CANADA 417 Harbour Commission Bldg., Toronto. Elgin 0775. James Montagnes A MARKET WITH MONEY DOUGLAS COUNTY (Omaha) ranked SECOND in the entire nation in Per Capita In' crease in Effective Purchasing Power . . . during the first nine months of 1943. — Sales Management. NIGHT Represented Nationally by Edward Petry Co., Inc. THROUGHOUT THE YEAR N THE TAMPA ST. PETERSBURG MARKET JOHN BLAIR £, CO. . . NATIONAL REPRESENTATIVE TAMP Page 4 • May 15, 1944 BROADCASTING • Broadcast Advertising