Broadcasting (Jan - Jun 1944)

Page scan 0001373 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001373
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PORTRAIT OF A • Down in KWKH-lcmd the average customer of your product does not have "all his eggs in one basket." For, his income is not dependent upon one resource or industry. Every week of the year there is new wealth circulated from the rich oil and natural gas fields of the area. Taking advantage of a mild year-round climate such industries as lumber and forest products, agriculture and livestock operate with little hindrance from bad weather. All of these factors help to make East Texas, South Arkansas and North Louisiana a balanced market. Here you can plan your sales effort without regard to seasonal income. And you can cover this rich, balanced market with only one medium— KWKH. Let us give you more information on this market to help you sell now and build sales for the future. KWKH 50,000 WATTS THE A Shreveport Times Station SELLING POWER CBS I N Represented by the Branham Co THE BUYING MARKET BROADCASTING • Broadcast Advertising May 15, 1944 • Page 5