Broadcasting (Jan - Jun 1944)

BIG? YOU SAID IT! KRLD * 50,000 WATTS Serves the Twin Markets of DALLAS * FORT WORTH Represented by THE BRANHAM COMPANY If at Pancake Turning, You'd Be a Gem, Here's the Way to Join Petrillo's AFM THE FOLLOWING dissertation on how to join the American Federation of Musicians, was received by Broadcasting last week from one who signed himself "Anonymous Engineer": You too can join the American Federation of Musicians. Here are the seven cardinal requirements. You must be able to perform the following actions. First: Remove a record from its envelope by grasping the bottom of the envelope with one hand and the record with the other and moving the hands in opposite directions. Second: Holding the record poised above a turntable, align the hole in the record so that it is directly above the small cylindrical projection on the surface of the turntable. Third: Lower the record until it rests upon the surface of the turntable with the hole in in the record completely INDIANA AER GROUP IS TOLD ABOUT FM FIRST conference of the newlyorganized Indiana chapter, Assn. for Education by radio, was held last Thursday at the Indiana World War Memorial building, Indianapolis, when FM was discussed by William D. Boutwell of the U. S. Office of Education, Washington. Following his address a technicolor motion picture, "Listen— It's FM" was shown. Organized April 27, the Indiana chapter elected Blanche Young, director of radio activities of the Indianapolis Public Schools, president. Other officers are: Gilbert Williams, director, WBAA West Lafayette, vice-president ; Mary Connor, radio coordinator, Broad Ripple High School, secretary; Evelyn Sickels, supervisor of work with children, Central Library, Indianapolis, treasurer. Executive committee members are: Felix Adams, program director, WISH Indianapolis; H. J. Skornia, director of radio programs, Indiana U.; Eugene VanSickle, VanSickle Radio Supply Co., Indianapolis; Dr. Clarence Morgan, director of radio, Indiana State Teachers' College; Rex Schepp, general manager, WIRE Indianapolis. Dr. I. eKith Tyler, acting Radio Director of Ohio State U., Columbus, is national president of the AER. Vick Considering VICK CHEMICAL Co., New York, is considering half-hour dramatic program on CBS, Sundays at 2 p.m. The time, previously occupied by Lockheed Aircraft Corp.'s America— Ceiling Unlimited, which went off the air April 30, was purchased several weeks ago by Vick for one of its products. Starting date has not yet been decided. Agency is Morse International, New York. WKMO to CBS WKMO Kokomo, Ind., on May 10 joined CBS as a special supplementary station, available at a base rate of $50 per nighttime hour. Station is operated by Kokomo Broadcasting Corp., on 1,400 kc, with 250 watts. surrounding the aforementioned small cylindrical projection. Fourth: Raise the pickup head from it's support and swing it out over the record in such a manner that the stylus is directly above the first groove in the record. Fifth: With the head (the pickup head, not the musician's head) poised in this manner slowly lower it until the stylus rests in the first groove of the record. Sixth: Throw the switch. This should start the motor. (If not, run to the control rocm and holler for an engineer. ) Seventh: (This requires the most musical ability.) You must NEVER so much as TOUCH any MUSICAL INSTRUMENT. If you think you can pass the above test, we would suggest you contact "Caesar" and tell him you want to join. He expects to have any number of jobs for musicians who can pass the above test in the very near future. Take NRDGA Course A COURSE in retail advertising ! in the form of a sales promotion ! school plan, announced by the National Retail Dry Goods Assn., has been requested by 40 cities which j have formed committees comprising representatives of at least one store, one newspaper and one radio j station, according to Llewellyn Harries, sales promotion director. Material for the training of inexperienced and uninformed personnel in retail stores in basic elements of radio, newspaper advertising and store display, is being prepared. Set-up for minimum of six sessions cost for cities of less than ] 50,000 population is $50 and $200 J for those over 150,000. School was J developed and completed with aid I of the NAB, Newspaper Advertising Executives Assn., display man j agers of leading stores, New York Times, Life Magazine and mat services. Lee Radio Elects AT THE first annual meeting of Lee Radio Inc., owners of KGLO Mason City, la., Lee P. Loomis, publisher of the Mason City Globe Gazette (Lee Syndicate newspaper), was elected president. Hearst R. Duncan was chosen vicepresident; F. C. Eighmey secretary-treasurer and station general manager, and Ray N. Rorick, assistant treasurer. Serving with those officers on the board are W. Earl Hall, managing editor of the Globe Gazette; Herbert R. Ohrt, assistant manager of KGLO, and Maj. Ralph Norris. Lee Radio Inc. was organized to effect separation of KGLO from the newspaper [Broadcasting, April 10]. The Globe Gazette Publishing Co. was organized to take over newspaper holdings. Application for transfer of license to Lee Radio is pending before the FCC. Benrus Expands WITH AN EYE toward cementing future consumer relationship, Benrus Watch Co. is expanding its advertising campaign on WCAU Philadelphia and in other centers to be announced later. Agency is J. D. Tarcher & Co., New York. Page 34 • May 15, 1944 BROADCASTING • Broadcast Advertising