Broadcasting (Jan - Jun 1944)

Page scan 0001444 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001444
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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it DRAGON WAGONS ONE of the many war-vital products of Denver industry is the huge, 45ton tank transport trailer used to rush heavy tanks to the front and rescue them swiftly if disabled on the battlefield. These "Dragon Wagons" saved the day for the Yanks during the critical period of the African campaign when they were pressed into service to transport munitions to the front in huge quantities. Denver industry has fabricated parts for destroyer escorts, landing ships, and pontoons ; has produced 65 items of equipment from submarine parts to high explosives. Denver's pre-war industries were ready to deliver the needs of war. They will be needed and ready to produce for a world at peace. The war has taken the attention of the outside world from Colorado's beautiful scenery and focused it on the remarkable production records of its factories, farms and mines which, to be sure, were there all the time. Denver Delivers LIVESTOCK Denver is the fifth largest livestock market in the nation and the largest sheep market. With vast expanses of land for grazing and the pulp by-product of the sugar beet industry for fattening, livestock raising in Colorado is important and profitable. Represented by THE KATZ AGENCY Denver Delivers MINERALS Long before the war, men were tunneling the mountains of Colorado for its minerals. With the world's largest deposits of steeltoughening molybedenum and vanadium and huge reserves of other war-vital, strategic minerals, Colorado's mines are producing at record rates. Denver Delivers SALES The Denver Market which in 1942 ranked 20th in retail sales volume, outranking such markets as Buffalo, Indianapolis and Memphis, is even more important today, both from the standpoint of sales activity and sales volume. Retail sales the first two months of 1944 in Colorado were 7% ahead of the same months a year ago, compared to a general decline of 1% in the U. S. as a whole during the period.