Broadcasting (Jan - Jun 1944)

Page scan 0001445 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001445
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MAY Vi m ■ ROA PRICF IF CENTS TING The Vieek\y^^0^ Newsmagazine of Each an Outstanding Leader in the Market Serve* ✓ ✓ ✓ ✓ ✓ In the teeming steel and coal belt of the nation spearheaded by WHEELING— WWVA 50,000 WATTS In the booming No. 1 Florida spearheaded by MIAMI — market WFTL 10,000 WATTS In the record producing market of Northwestern Ohio and Southern Michigan spearheaded by TOLEDO — WSPD 5,000 WATTS In the great metropolitan market South, spearheaded by ATLANTA — of the WAGA 5,000 WATTS In the famous direct response market spearheaded by FAIRMONT, West Vir WMMN 5,000 WATTS In the thriving Ohio Industrial spearheaded by LIMA — market WLOK 250 WATTS In the rich Southeastern Ohio market spearheaded by ZANESVILLE — WHIZ 250 WATTS Skilled Individual Station Management and Pooling of Collective Experience Have Established Leadership of Fort Industry Stations! FORT INDUSTRY COMPANY // It's a Fort Indv^m-y Station Yon Can Bank on It!