Broadcasting (Jan - Jun 1944)

Page scan 0001446 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001446
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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AH-H! A HORSE OF A DIFFERENT FEATHER! Who knows? Maybe the horse which Bing Crosby needs is lurking among the clouds around the tip of WKY's new 915-foot antenna. But shucks, with Pegasus in the Crosby stables, what would the writers do for jokes? Flying horses around Oklahoma City these days, as a matter of fact, are harnessed to P-38's, B-29's, C-47's and sundry other military aircraft being built, flown and serviced at Oklahoma City's aircraft plant, Air Service Command depot, and various army and navy establishments. WKY's new 915-foot tower, already a landmark easily visible from miles around, is just one of the distinctive features of a new transmitter installation nearing completion at a cost of nearly a quarter-million dollars. With these new facilities, WKY's daytime coverage, already greater than that of any other Oklahoma City station, will be materially increased and its nighttime coverage nearly doubled. The extraordinary height of the tower, one of the two highest in America, was designed especially for the coming of FM and Television for which WKY is preparing in earnest. WKY's dominant position in Oklahoma today is the result of forward-looking planning yesterday. Its position tomorrow is being determined by its building and planning today.