Broadcasting (Jan - Jun 1944)

Page scan 0001450 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001450
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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r SHE'S UIOHDERFUli BUT lUHHT'S HER BfljjjE? Pity the plight of the poor advertiser who woos the public with charm and ardor (not to mention good dollars) — but who sometimes finds that the public remembers everything except the name of the product being advertised! When you use Sonovox in your radio commercials, your prospects know what you're advertising. Sonovox puts the same attention-value into your plugs that entertainment puts into your shows. How do we know? Because sponsor identification ratings prove it. If you haven't seen the charts, you've missed one of the prettiest sights in radio! Because they show how Sonovox users actually have made very substantial increases in the dollars-and-cents value of radio advertising, at fractional increases in cost. Sonovox is sold essentially like talent. Under each license for specific use, a reasonable license fee is charged for Sonovox performing rights. The only additional cost to licensee is for a trained articulator made available by us in any broadcasting or recording studio in New York, Chicago, or Hollywood, at standard AFRA scale. WRJGHT-SONOVOX, INC "Talking and Singing Sound" FREE & PETERS, INC., Exclusive National Representatives Some Typical SONOVOX PIONEERS* American Chicle Co. (Black Jack Gum) Badger and Browning & Hersey, Inc. American Industries Salvage Committee (Steel Scrap Drive) McCann-Erickson, Inc. Buick Motors Division, General Motors Corp. Arthur Kudner, Inc. Chicago, Milwaukee, St. Paul cV Pacific R. R. Roche, Williams & Cunnyngham, Inc. Colgate-Palmolive Peet Company (Vel, Palmolive) Ward Wheelock Co. and Wm. Esty & Co., Inc. Delaware, Lackawanna cV Western Coal Co. Ruthrauff & Ryan, Inc. Walt Disney Productions Emerson Drug Company (Bromo-Seltzer) Ruthrauff & Ryan, Inc. Christian Feigenspan Brewing Company (Feigenspan and Dobler P.O.N. Beers and Ales) E. T. Ho-ward Co. Feltman-Curme Shoes Russell C. Comer Advertising Co. Forum Cafeterias of America R.J. Potts-Calkins & Holden.Inc. Griesedieck-Western Brewery Co. (Stag Beer) Maxon, Inc. Grocery Store Products Sales Co., Inc. (Fould's Macaroni Products) Campbell-Ewald Co., Inc. Andrew Jergens Co. (Woodbury's Products) Lennen & Mitchell, Inc. Lever Brothers Co. (Lifebuoy Soap) Ruthrauff & Ryan, Inc. Lyon Van c> Storage Co. Batten, Barton, Durstine & Osborn, Inc National Broadcasting Company Naval Aviation Selection Board Navy Seabees (U. S. Navy, Construction Battalions) Office of Civilian Defense (Region Six) Pabst Sales Company (Pabst Beer) Warwick & Legler, Inc. Pan American Coffee Bureau Buchanan & Co., Inc. Purity Bakeries Service Corp. (Taystee Bread, Grennan Cakes) Quaker Oats Company Ruthrauff & Ryan, Inc. Radio Corporation of America Ruthrauff & Ryan, Inc. Radio Station KOMA, Oklahoma City Alvino Rey and his Orchestra Shell Oil Company, Inc. J. Walter Thompson Co. Stanco, Inc. (Mislol) McCann-Erickson, Inc. U. S. Treasury Dept. Universal Pictures Company, Inc. Warner Brothers Pictures, Inc. Willards Chocolates, Ltd. Cockfield, Brown & Co., Ltd. ■'Space no longer permits a complete list of Sonovox users. CHICAGO: 180 N. Michigan NEW YORK: 444 Madison Ave. SAN FRANCISCO: 111 Sutter HOLLYWOOD: 6331 Hollywood ATLANTA: 322 Palmer B/dg. Franklin 6373 Plaza 5-4130 Sutter 4353 Hollywood 2151 Main 5667 Page 6 • May 22, 1944 BROADCASTING • Broadcast Advertising