Broadcasting (Jan - Jun 1944)

Page scan 0001489 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Jun 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1944)
Leaf #:
0001489
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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f hroxville connnuES 10 . . . And if the records could play they'd stick at: "Increasing . . . Increasing . . . Increasing ..." for that is what Knoxville continues to do. According to Sales Management's "Retail Sales and Services Forecast for May 1944" with May 1943 as a base of 100%, Knoxville showed an increase to 160% . . . leading the nation! 160 higi and L_2 Knoxville : Now a city of more than 200,000 . . . Metropolitan Area includes ALCOA and other big industries . . . Has highest percentage radio homes and white population of any Tennessee city. PTTTTiTl fTTTTTiTTl N N HOME BROADCASTING • Broadcast Advertising OF T V A May 22, 1944 • Page 45