Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
00067
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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HYSTER Hauls the Heavy Stuff ★ SALUTE TO ★ WILLAMETTE HYSTER COMPANY This great company, a newcomer to Peoria, makes an amazing line of cranes, lift trucks and other heavy material handling equipment. Hundreds of Karry Kranes were sent to England to help move material in the bombed areas. Fleets of HYSTER Lift Trucks pile, move, and load war cargos throughout the world. Many pieces of standard HYSTER equipment are used on Allied aircraft carriers to move planes, lift and haul huge bombs and torpedoes. The Willamette Hyster Company's contribution to the war effort has won for it the Army-Na\'y ' E" to which two stars have been added. FREE AND PETERS INC. N<tiMMl ReptesenUIWef NO RE-CONVERSION As is typical of most Peoria industries, The Willamette Hyster Company should not have a large reconversion problem when the war ends. Then, the same types of equipment that they now supply to the armed forces will again meet the heavy lifting and hauling requirements of a wide variety of industries. At that time the large percentage of HYSTER production which is now sub-contracted can be absorbed by this company to maintain its present level of employment. The highly paid industrial workers and the prosperous rural population of PeoriArea constitutes a rich market now and a stable and profitable market after the war. Reach this important PeoriArea market composed of 600.000 persons in 16 heart-of-Illinoiscornbelt counties over radio station WMBD. wmBv PEORIA BROADCASTING COMPANY • PEORIA, ILLINOIS