Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000117
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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Lexington^s Bluegrass IS KENTUCKY'S 2!i^ MARKET Population 350,000 . . . Annual Retail Sales $92,000,000 . . . Ranks 8th in Per-Capita Retail Sales in the United States . . . The largest Loose-leaf Tobacco Market in the world ($59,238,000 1943 sales) . . . Has 71,110 Radio Homes. TIME-BUYERS . . . WLAP is the only station exclusively serving this rich, Central Kentucky Market. It's a station that will prove a winner! Make it a "must" on your next schedule. Owned and operated by Gilmore N. ISunn and J. Lindsay Nunn. J. E. WILLIS, Manager "The Thoroughbred Station Of The Nation'' WCMI Ashland, Ky.-Huntington, W. Va. BLUE NETWORK WBIR Knoxville, Tenn. KFDA Amarillo, Texas MUTUAL NETWORK BROADCASTING • Broadcast A dvertising July 10, 1944 • Page 31 0