Broadcasting (Jul - Dec 1944)

KYW Philadelphia is conducting the second annual Radio Workshop inaugurated last year by Westinghouse Radio Stations Inc. to give public school teachers and principals professional training in presentation of educational programs. By arrangement with the Philadelphia Board of Education, teachers attending may obtain college credit for the course, liyijig conducted through July on a daily basis in the studios of KYW and to be extended throughout the year on a bimonthly basis. Gordon Hawkins, program supervisor of Westinghouse Radio Stations Inc., and William C. Galleher, educational director of KYW, are in charge of the Radio Workshop. Similar courses are being given this summer by KDKA Pittsburgh and WBZ Boston. KOA Denver is conducting a series of daily clashes in announcing in cooperation with the speech department of the U. of Denver. Clarence Moore, KOA program director is in charge. WBNR, Blue Chicapo outlet, and the central division of the Blue has supplied Chanute Field, Rantoul, 111., with a large bulletin board schedule of newscasts to be heard daily over the Chicago station. RAYMOND E. NELSON, director of radio and television of Charles M. Storm Co.. New York, has been elected a vice-president. WTIC Hartford marked 4th of July ceremonies for Connecticut with a religious and patriotic program broadcast from the Hall of Flags in the State Capitol. Gov. Raymond E. Baldwin spoke, asking citizens to renew their oath of allegiance to the flag. Prayers were given by representatives of Catholic, Jewish and Protestant faiths. Program was relayed to WELI New Haven, WTHT Hartford, WNLC New London, WICC Bridgeport. WFIL Philadelphia, in cooperation with the Archdiocese of Philadelphia, inaugurated a new series of Sunday afternoon religious programs July 2 known as the Philadelphia Catholic Hour. Program features outstanding speakers of the Archdiocese as well as Catholic choirs. SPONSORING for the third consecutive year the "Miss Greater Cincin* nati Health, Beauty and Talent" preliminary to the Atlantic City "Miss America" contest, WCKY Cincinnati will conduct the contest as a war project, according to L. B. Wilson, station owner. "Miss Greater Cincinnati", to be crowned the latter part of August, will receive a complete wardrobe and will be sent to Atlantic City to compete for the national title. Winner of the finals will go on a 90-day War Bond tour. Preliminaries begin July 24. WSYR Syracuse expects soon to acquire 1,000 ft. of additional floor space to be occupied by the sales department. Meanwhile the program department will be changed to provide extra space for offices. NBC has issued a special printing in pamphlet form of "Puem and Prayer for an Invading Army," written for NBC by Edna St. Vincent Millay, and read over the network by Ronald Colman on "D-Day". On the cover, booklet bears a line-drawir -f of hands closed in prayer, with line describing the occasion of the broadcast, and small NBC microphone symbol on the back cover, the only reference to the network. CJAT Trail, B. C. has offered local retail merchants association a 10-day course in writing advertising copy, by a well-known advertising expert. Station will conduct the course in the autumn including the preparation of radio, newspaper and direct mail advertising copy. BEFITTING BRIDE Virginia Thelen, WON Chicago sales department, were the desk decorations Virginia found upon her return to WON after her marriage to Marine Pfc. Thad E. Samuels. CBC IMERPRETS RECORDING RULE BROADCASTS not acceptable to the Canadian Broadcasting Corp. may not be played simultaneously by transcription over a group of stations, under Regulation 7(m) issued last month by the CBC [Broadcasting, June 26]. Confusion as to the applicability of the regulation brought from J. R. Radford, CBC supervisor of station relations, an interpretation which has been addressed to all stations and agencies in Canada. Text of the interpretation follows: From time to time we are being asked for interpretations of Regulation Y (m), and in order that there will be no misunderstanding in the future, I wish to advise you of the following policy which applies to this Regulation. The purpose of the Regulation is to prevent a simulation of a network by means of transcriptions for broadcasts which by regulation must be confined to individual stations. If transcriptions are to be used to obtain a wider distribution of the broadcast than can be procured from a single station the transcribed presentations must be separated by a minimum period of three hours. For example, if a broadcast falling in the above category is to be released by transcription over stations in Winnipeg, Toronto and Montreal at least three hours must be maintained between the release of each broadcast. I would like to stress that Regulation 7 (m) applies only to those broadcasts which CBC regulations or policies prohibit from network release, and, therefore, there is no prohibition on the simultaneous broadcasting of sustaining or commercial transcribed programmes on two or more stations when such programmes would normally be eligible for broadcasting over networks or hookups. WOR Sales Up WOR New York reports the best June in its history, with total sales 17%, higher than June 1943, previous record for that month. Accounts were largely responsible for the sales rise, with 38 new contracts signed for June 1944, and 176 new sponsors signed during the first six months of the year. Sales registered a 127c increase for the first half-year over a similar period in 1943 — the best year in the station's history. KNEW New Y'ork on July 8 started a series of five transcribed weekly quarter hour talks What Are We Fighting For, originally broadcast at Army camps under the auspices of the War Dept. BROADCASTING • Broadcast Advertising