Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000120
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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5r Kroger Withdraws Claims AGREEMENT to cease and desist from making certain representations regarding Kroger's Clock Bread was entered into last week with the Federal Trade Commission by Kroger Grocery & Baking Co., Cincinnati, and Ralph H. Jones Co., advertising agency for Kroger products. Companies will refrain from representing that the bread has a tonic effect upon the nerves, corrects dietary deficiencies or contains "supercharge" health factors. New Altec Speaker ALTEC LANSING Corp., Hollywood, Cal., has announced the development of a new type duplex loudspeaker said to deliver increased areas of distribution. Speaker is a compact, two-way multi-cellular unit, requiring less than IV2 cubic feet of floor space and is said to deliver high quality in home radio, phonograph and FM reproductions. Canada Guild TO PROMOTE better broadcasting practice and more harmonious relations between producers, unions, stations, advertising agencies and other broadcasting interests, the Radio Directors Guild has been formed in Montreal. Application has been made for a provincial charter by the group of Montreal radio executives who plan to operate cooperatively "for the betterment of radio". The provisional board consists of Paul L' Anglais, Radio Programme Producers Ltd. ; Wilf, Charland, Whitehall Broadcasting Co. ; Paul Corbeil. program director of CKAC ; Omer Renaud, supervisor of programs for Quebec of the Canadian Broadcasting Corp., and manager CBF and CBM ; Ohvier Carignan, Canadian Adv. Agency ; Marcel Provost of the French-language weelily publication Radiomonde. JOSEPH M. GLODSEN, former research director of the war communications research division, Library of Congress, and previously in charge of resej^rch for Norman Bel Geddes & Co., New York, has joined Leo Nejelski, newly established public relations and management counsel, as research director. He/a^or^ Accounts All time Eastern Warbime unless indicabed New Business LOCKHEED AIRCRAFT Co., Burbank, Cal. (institutional), on July 10 for 52 weeks, starts The Man Called X on 70 CBS stations, Mon., 9:30-10 p.m. (EWT), and with availability shifts to new time after 8 weeks. Agency : Foote, Cone & Belding, Los Angeles. HUNT BROS. Packing Co., Los Angeles (canned food products), on Aug. 6 for 52 weeks, starts HoUywood Barn Dance on 8 CBS Pacific stations (KNX KQW KARM KROY KGDM KOIN KIRO KFPY) Sun., 8:30-9 p.m. (PWT). Agency: Garfield & Guild, Los Angeles. ANDREWS JERGENS Co., Cincinnati (Woodbury's soap, Jergen's lotion) on July 20 for 52 weeks, starts comedy-mystery program on 8 CBS Pacific stations, Thurs., 9-9:30 p.m. (PWT). Agency: Lennen & Mitchell, N. Y. Renewal Accounts A.MERICAN DAIRY Assn., Chicago (dairy products), on July 30 for 13 weeks renews transcribed Voice of the Dairy Farmer, on 21 Don Lee Pacific Northwest stations. Sun., 12:15-12:30 p.m. (PWT). Agency: Campbell-Mithun Adv., Minneapolis. FTC Cites Detroit Soda DETROIT Soda Products Co., Wyandotte, Mich. (Crystal Brand Baking Soda), and Aarons, Sill & Caron Inc., Detroit, advertising agency for the product, have been ordered L / the Federal Trade Commission to cease misrepresentations of the nroduct. Commission charges that in radio continuities and by other means the companies have made false cl,..-ms regarding medical and dental values of the product, including representations the product will cure colds, ivy poisoning, lumbago, dyspepsia and other ailments. DALGLISH Co., Toronto (Javex cleanser), on July 3 renewed to Dec. 29 How Does the Chorus Go, on 8 Ontario stations, Mon., Wed. and Fri. 10:15-10:30 a.m. Agency: MacLaren Adv., Toronto. STERLING DRUG Inc., Windsor, Ont. (Bayer Aspirin), on July 16 for 52 weeks renews Album of Familiar Music on 26 CBC Trans-Canada network stations. Sun. 9:30-10 p.m. Agency: Dancer-FitzgeraldSample, New York. PROCTER & GAMBLE Co., Toronto, on July 3 for 52 weeks renewed Road of Life (Oxydol) on 27 Trans-Canada stations, Mon. thru Fri., 11-11:15 a.m., agency: Compton Adv., New York ; Woman of America (Ivory Snow) 3-3 : 15 p.m., agency : Benton & Bowles, New York; Ma Perkins (Oxydol) 3:15-3:30 p.m., agency: DancerFitzgerald-Sample, Chicago; Pepper Young (Camay, Chipso), 3:30-3:45 p.m., agency: Pedlar, Ryan & Lusk, New York ; Right to Happiness (White Naphtha, Ivory Bar) 3:45-4 p.m. Agency: Compton Adv., New York. COCA-COLA Co. of Canada, Toronto, on July 7 renewed to Aug. 25 Victory Parade on 11 CBC French-language stations, Fri. 8-8:30 p.m. Agency: D'Arcy Adv., Toronto. Network Changes CREW of the Good Ship Grace Inc. (religious), on July 4, expanded Haven of Rest on 24 ABC Pacific stations to 28 ABC Pacific stations, Tses., Thurs., Sat., 8-8:30 a.m. (PWT). Agency: Broadcast Adv., Los Angeles. PROCTER & GAMBLE Co., Cincinnati (Duz), on July 1 discontinues for the summer on 129 NBC stations. Sat., 8:30-9 p.m. (repeat 11 p.m.), resuming Sept. 9. Agency: Compton Adv., N. Y. JOHN MOERELL & Co., Ottumwa, la, (Red Heart Dog Food), on July 8 replaces Bob Becker Pet Parade with Alex Dreier on 127 NBC stations. Sat., 10:45-11 a.m. Agency : Henri, Hurst & McDonald, Chicago. ELECTRIC Companies Advertising Program institutional, July 10-Aug. 28 discontinues Report of the Nation on 132 CBS stations. Wed., 10:30-11 p.m. Agency: N. W. Ayer & Son, N. Y. LEVER BROS., Cambridge, Mass. (Spry) on July 31 adds 25 CBS stations to Aunt Jenny's Real Life Stories, making a total of 77 CBS stations, Mon. thru Fri., 11:16 a.m.-12 noon. Agency: Ruthrauff & Kyan, N. Y. PROCTER & GAMBLE Co., Cincinnati (Dreft), on July 3 expands Dreft Star Playhouse on 52 NBC stations to 78 NBC stations, Mon. thru Fri., and shifts from 10:45-11 a.m. to 11:30-11:45 a.m. with transcribed repeat on KPO KMJ KFI, 3:15-3:30 p.m. (PWT). Agency: DancerFitzgerald-Sample, Chicago. AMERICAN TOBACCO Co., New York ( Lucky Strike cigarettes ) , has shifted Your AU-Time Hit Parade on 130 NBC stations from Fri., 8:30-9 p.m. with West Coast repeat, Fri., 8:30-9 p.m. (PWT), to Sun., 7-7:30 p.m., and from New York to Hollywood. Agency: Foote, Cone & Belding, N. Y. METRO-GOLDWYN-MAYER, New York, has added 28 MBS stations to Screen Teat, making a total of 89 MBS stations, Mon. thru Fri., 9:15-9:30 p.m. Agency: Donahue & Coe, N. Y. FRANK H. LEE Co., Danbury, Conn., on June 22 for 8 weeks replaces Dale Carnegie of Little Knovm Facts About WeU Known People on 28 MBS stations, Thurs., 10:15-10:30 p.m. with Tiny Ruffner. Agency : Bermingham, Castleman & Pierce, New York. "KFYRoLL Call" American Tobacco Company Socony Vacu-um Oil Company Skinner Breakfast Food Company General Foods Uncle Sam Breakfast Food Company Oelwein Chemical Company Westinghouse Electric Wenzel Tent & Duck Company Standard Oil Company Sheaffer Pen Company Dr. Salisbury Laboratories Hilex General Motors Electro Auto-Lite Company Reid-Murdoch F. W. Fitch Company Lewis-Howe Michigan Bulb Company Sterling Products S. C. Johnson & Company Janney-Semple Hill & Company Phillips Chemical Company Pepsodpnt Acme White Lead & Color Works General Electric Brown & Williamson Tobacco Company Gold Seal Company P. Lorillard Minneapolis Brewing Company Atwood Coffee Company Salisbury-Satteriee Andrew Jergens Company Perfex Company Miles Laboratories Bristol-Myers Folger Coffee Company Grove Laboratories Standard Brands, Incorporated Fairway Stores Land-O-Lakes Creameries Kraft Cheese Company Sof-Kil Company Kellogg Company tide-Water Associated Oil Company Rit Dyes Procter & Gamble Phillip Morris & Company, Ltd. Bexel Vitamins General Mills Cities Service Oil Company Carters Little Liver Pills Box Lever Brothers Company John Morrell & Company Theo. Hamm Brewing Company Goodyear Tire & Rubber Company Du Pont Schutter Candy Company Griggs Cooper Firestone Tire & Rubber Company Colgate-Palmollve-Peet Gamble Stores Bell Telephone System R. J. Reynolds Tobacco Company Land-O-Nod Mattresses H. J. Heinz Company Plough, Incorporated Vicks Chemical Liggett & Myers Tobacco Company Manhattan Soap Company Johnson & Johnson THEY'RE GETTING RESULTS l^j IS YOUR FIRM OR PRODUCT LISTED? IF NOT ■ BETTER SIGN VP NOW! ASK ANY JOHN BLAIR MAN FOR DETAILS W/J = [_\ ^ 500D \VR-TT5 ' \\\\ B lisiJ ^ 550 hi L DCVCLtS Page 34 • July 10, 1944 BROADCASTING • Broadcast Advertising