Broadcasting (Jul - Dec 1944)

WRC RCPR(SENT(D BT NBC SPOT S«l(S Washington Our Respects to (Continued from page 3^) advertising as a cub copywriter for Joseph Katz Co., in his native Baltimore. Born Aug. 19, 1905, he had been educated at St. Paul's School, Baltimore, Baltimore City College ("really a high school despite its name," said Henry) and Johns Hopkins, w^hich awarded him an AB degree in 1926. Journalism beckoned and for a brief period Henry chased news for the Baltimore Sun. "A reporter's life looked glamorous to a youngster," he explains his switch in careers, 'but advertising seemed to offer the same glamor — plus more money." And so another advertising man got his start. Three years with Katz, a couple more with Van Sant, Dugdale & Co. and young Turnbull was ready to tackle advertising's major market. New York. Starting with Paris & Peart as account executive on A & P coffee, in 1937 he joined Blackett-Sample-Hummert and began his association with Duane Jones, moving with him some three years later to Maxon Inc. and subsequently assisting in the formation of Duane Jones Co. As account executive on such radio-active accounts as Bab-0, Grocery Store Products, Tetley Tea and the like, Mr. Turnbull became more than moderately familiar with rehearsals, stop watches, control rooms and other studio phenomena. A term ("of hard labor," he says) as timebuyer for Maxon and Jones made him master at rate card mathematics and the knack of obtaining the most listeners per dollar. These proficiencies are as valuable in political as in commercial radio. Mr. Turnbull proved that in 1942, when he combined stations of two networks into a statewide hookup that insured complete coverage of New York for major speeches by Mr. Dewey. That campaign, and the equally successful 1943 campaign of Joe R. Hanley for lieutenant governor, with Mr. Turnbull again at the radio controls, provided valuable experience for the present nationwide political battle. Spot radio played an important part in the New York campaigns and also will be extensively used this year, Mr. Turnbull says, adding that much of the spot time will be purchased locally by the state, county and city Republican Committees. The national radio staff is now preparing a radio handbook for the guidance of these committees in buying time and preparing radio material. Recalling with professional pride a number of 'firsts" in the use of premium offers in radio advertising— concocted during the last 7% years as right-hand man of Duane Jones, Mr. Turnbull said that in a sense the same objective lying behind this method of salesmanship— the intent to "move people NOTES LYNNE C. SMEBY, assistant director (if the Operational Research Branch, Army Signal Corps, and former NAB Director of Engineering, and Mrs. Smeby, on July 24 became the parents of their first child, Lynne Charles Jr. S. .1. PAUL, assistant advertising manager of Broadcasting headquartered in New Yorlj, and Mrs. Paul, on July 22 became the parents of an 8 lb. 13 oz. daughter, Celia Ann — their first child. EDWARD T. BATCHELDER, former assistant secretary of the Assn. of National Advertisers, has been elected secretary succeeding George S. McMillan, who resigned to become public relations director of Bristol-Myers Co. HERBERT KENDRICK, manager of WJLS Beckley, W. Va., has resigned preparatory to embarking upon a station project with G. Lester Hash, of Beckley. HOWARD L. CHERNOFF, managing director of the West Virginia Network now in the European Theatre of Operations as the network's correspondent, conducted the second of a series of broadcasts July 23, describing conditions as he found them after a trip through hospitals in the United Kingdom. DR. EVERETT R. CLINCHY, pre.sident of the National Conference of Christians & Jews, has been appointed to the Advisory Board of Clergy for Light of the World, CBS serial dramatizing the contents of the Holy Bible, and sponsored by General Mills. Dr. ("linchy replaces the late Dr. James Moffatt. PAUL MOWRY lias been transferred from WABC New York, where he was a senior producer, to the television staff of CBS, WABC parent network, as assistant to Worthington Miner, manager of CBS video. Mr. ;Mowrv is a former member of the staff of WCBW, CBS television outlet in New York, having been assistant manager of studio operations during the "live" series of programs on the station late in 1942. He transferred to WABC when the live telecasts were discontinued because of wartime shortages of men and material. FLOYD MASTERS, since 1939 midwestern district manager for StewartWiirner Corp., Chicago, has been appointed manager of the radio division, to action" — could be carried over into the handling of radio in the Republican campaign. The Jones-Turnbull team, incidentally, was the first to put on the air premium offers of theatre seats and silk stockings. They were first in the United States, he said, to get Madame Chiang Kai Shek to endorse a commercial product. The chrysanthemum offered last year by B. T. Babbitt Inc. over NBC bore the name of the leading lady of China. Mr. Turnbull lives with his wife — the former Ruth White of Baltimore— and his two children Henry Jr., 7 and John, 3% in that advertising agency man's retreat — Bronxville, in Westchester County, N. Y. His favorite hobbies, he says, are chess and recorded music. Not a "joiner" by nature, his only fraternal affiliation is the Johns Hopkins Club. WPB Names Butman CARL H. BUTMAN, V,''ashington radio consultant and former secretray of the old Federal Radio Commission, has been assigned to handle publicity for the Radio & Radar Division, War Production Board. Mr. Butman has been in the WPB|i information office the last year. RICHARD W. HUBBELL, who hu> been succeeded by Frederick L. Kugei; as editor of Television Magazine, isj continuing his association with the| magazine as contributing editor. Mr. Hubbell relinquished the editorship to devote more time to television production and consultation and to the completion of a book on television program production. AL LEARY, commercial manager of (^KCL for 15 years, will operate his own station at Toronto in the near future, and has opened temporary offices under the name of York Broatlcasters at 4.5 Richmond St. West, Toronto. Associated with him will be Commercial Broadcasting Service Ltd. DON McGILL has been appointP<l manager of CKSO Sudbury, Ont. ¥>'■ fore joining CKSO a year ago he whwith CFCO Chatham, Ont. He su' ceeds Clair Chambers, resigned. CHARLES H. KUERTZ. former sales representative for General Mills in Cincinnati, has joined the staff <>f Specialty Sales, WLW Cincinnati subsidiary. GLENN C. HENRY, former chief of the audio and industrial section of WPB's Radio & Radar Division, has been appointed to the staff of the Industrial Sound Equipment Section to R('A, Camden, N. J., in charge of engineered sound systems and components. DON'T SIT UNDER THE Tiding f"' " ao«» ina income! • • • ,„„ Xrea a ingincon^V" Louisville Areas '%Tr loo «^ileB a--^^^^'^^rJ tbe proof nou> . tnr 1"" — rTfor tbe proof no-. Send tor Page 36 • July 31, 1944 BROADCASTING • Broadcast Advertising