Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000335
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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NOW! A WORKING MODEL OF GATES POST-WAR TRANSMITTER DESIGNING BROADCAST MODEL ID ONE KILOWATT TRANSMITTER An Example of How Gates Wartime Developments Create Higher Efficiency at Lower Cost . . . Here is "tomorrow's transmitter — completely engineered today!" Combining these important features: • Low initial tube cost • Low operating cost • High fidelity performance • Extreme accessibility of all components • Modern, streamlined design • Extremely easy to install • "Easy-view" meter panel Yes! Gates is ready for your post-war equipment needs. This new, 1000 watt transmitter is completely designed and operating under rigorous conditions . . . ready for post-war delivery. The Model ID is designed as a commercial broadcast transmitter, but is also available, on special order, for high frequency operation up to 20 megacycles. You can order now with confidence, knowing that Gates has taken advantage of every wartime engineering advancement in designing this efficient and economical transmitter. * May we send you details regarding the Gates Priority System for prompt postwar delivery? WRITE TODAY FOR COMPLETE, ILLUSTRATED TECHNICAL BULLETIN Model ID — 1000 watt Transmitter Full front view a7id close-up of front top with doors open. Wartime restrictions do not allow the sale of new broadcastinjr equipment without priority. This equipment is presented merely to acquaint you with Gates developments. RADIO and Supply CO 9IIIICY, ILLINOIS, I.S.A. Manufacturers of kadio Broadcast Transmitters, Speech Equipment, Recording Apparatus and Allied Equipment in the Electronics Field. IbROADCASTING • Broadcast Advertising July 31, 1944 • Page