Broadcasting (Jul - Dec 1944)

We have the right combination! Many years of experience in opening the doors of radio homes for our advertisers to walk in, have given us that deft touch which does the job where less skillful fingers might fumble. We really have the combination to one of America's most outstanding direct response markets. Put WMMN on those Fall schedules coming up — it will pay dividends! ASK A JOHN BLAIR AAAN Columbia Network fRmMONT,W.Yfl. Page 38 • July 31, 1944 Maj. Roberts Back MAJ. RANKIN ROBERTS, of the puolic relations staff of Lt. Gen. Joseph Stilwell, commanding general of the China-Burma-India theatre, is back in the States to complete plans for future radio activity in that theatre. He will return to the Orient after a leave. Maj. Roberts formerly was a Texas State Network nroducer. He was with the War Dept. Radio Branch, Washington, before being sent to Chungking two years ago. He is also conferring on plans for resumption of the Blue series, Yanks in the Orient. New Canada Station CKSF is the call letter of the new 250 w station of the Standard Freeholder, Cornwall, Ont., which operates on 1230 kc, according to an announcement of Walter A. Rush, Controller of Radio, Department of Transport, Ottawa. The station was issued license No. 119. Emerson PD Quota Earmarks Delivery Priority System Will Cushion Huge Postwar Set Demand EMERSON Radio & Phonograph Corp., New York, has set up a "Preference Delivery Quota" program designed to expedite the delivery of the first post-war radios to consumers. As outlined at a meeting of Emerson Eastern distributors, by Jack Geartner, advertising director, consumers are asked to sign a register, soon to be available in radio stores, entitling them to a "PDQ" certificate. Effort will be made to deliver radios when they become available to certificate holders. Pointing up the importance of the newly-installed priority system, Benjamin Abrams, Emerson president, estimated that immediate postwar set demands would absorb 25,000,000 radios as soon as the production is permitted, while the industry's manufacturing potentiality represented between 15,000,000 and 17,000,000 sets. He predicted that the demand for radios and allied products would result in an expansion of the industry into a $3,000,000,000 volume as compared to its pre-war volume of $400,000,000. Big Postwar Demand The Emerson "PDQ" plan will be promoted on Green Valley, v. S. A., Emerson's Mutual program, as soon as adequate distribution can be obtained. Emerson looks forward to the development of small television sets, said Mr. Israel, vice-president in charge of engineering, visualizing, in place of the 12-inch cathode tube, a small revolutionary tube measuring 1 to 3 inches, coupled with a system of enlargement allowing the projectd image to be viewed by many. William H. Weintraub, head of the agency handling Emerson advertising, emphasized the dominant position held by the U. S. in radio set ownership but added that the industry should not jump to the conclusion that it had reached perfection because 82 ^'f of the families own receivers. FOUR TOP MARKETS! •Kentucky's Central WLAP Lexington, Ky, * Amarillo KFDA Amarillo, Tex, •The Tri-State I WCM I ^^^^""'^^ Huntington, W. Va. • Knoxville B I R Knoxville, Tenn. All four stations owned and operated by Gilmore TV. Nunn and J. Lindsay Nunn Clark, Flaig are Shifted In WLW Sales Changes FOLLOWING appointment of William P. Robinson as Chicago manager of WLW Cincinnati [Broadcasting, .luly 24]. Robert E. Dunville, vice president of the Crosley Corp. and general manager of WLW, announced other changes in the station's sales setup. George Clark, whom Mr. Robinson succeeds as Chicago manager, is being transferred to the WLW New York office, filling the vacancy created by the appointment of Eldon Park as assistant general Robinson Mr. Clark Mr. Flaig manager of WLW [Broadcasting, July 10]. Herbert Flaig, WLW commercial traffic manager, will be moved to Chicago to fill the vacancy created by Mr. Robinson's promotion. Mr. Park took over as assistant manager of WLW on July 24. Other transfers will be completed by Aug. 1, Mr. Dunville said. Lane in London WILLIAM T. LANE, general manager and vice-president of i WAGE Syracuse, has arrived in i London as the guest of the British i Govei-nment. According to word i received by the station, he flew to I England in a British plane with a i group of U. S. citizens who are visiting as guests and not correspondents. Mr. Lane will file stories to WAGE and will be guest speaker on several Blue Network broadcasts while he is in London. In his absence, Mr. Lane's assistant, Aaron Beckwith, has taken over the managerial duties. PROBLEMS of world peace are discussed in Approaches to World Peace, by Lyman Bryson, CBS director of education, Louis Finkelstein of the .Jewish Theological Seminary, New York, and Robert M. Maclver of Columbia U. Book will be published Aug. 2 (Harper & Bros., New York, $5 :00) . WIBW has developed America's most successful radio selling technique — "reasons why" delivered as the recommendation of one friend to another. TRW TheVoice/^/Kansas IDYY //7 TOPEKA BROADCASTING • Broadcast Advertising The San Francisco Radio Picture Lookup Blue's m in your latest Hooper! W'slHl Bay Area Buy!