Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000339
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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THE BEST SHOW WINDOW IN THE WORLD There is going to be a brand-new window in millions of homes . . . the most exciting window ever known — the television screen! Through it people will see the whole wide world in vivid, vibrant panorama. Most important to you, Mr. Advertiser, is the fact it will be the best show-window in the world. Your product or your service can be demonstrated with ease and artistry in television's show-window. It will be friendly selling— personal, intimate visits with small family groups in their own living rooms. Leading advertisers and their agencies have developed new and effective commercial television techniques through experimental programs over DuMont's DuMont Television Studios and Telecasting Equipment Div. of Allen B. DuMont Laboratories, Inc., Station W2XWV, 515 Madison Ave., NewYork 22,N.Y. General Offices andPlant, 2 Main Ave.,Passaic,N .J . New York City station during the past 18 months. These programs provide eloquent proof that adding sight to sound has multiplied air-borne salespower . . . has opened a new highroad of magnificent promise direct to America's best postwar markets. DuMont was first to give television really clear reception by creating the DuMont Cathode-ray Tube. And DuMont pioneering in television station operation and programming techniques will help you realize the greatest return from every penny of your television time-buying dollar. You'll want your product featured well down front in the best show-window in the world! Copyright, 1 944, Allen B. DuMont Loborotories, Inc. BROADCASTING • Broadcast Advertising July 31, 1944 • Page