Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000341
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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(Continued from page J^O) DOROTHY ALLSUP has been ap)omted education director of WHIO Dayton, O. t'HILIP STALEY, production man kger of WCOL Columbus, Ohio., is the father of a girl. PLWOOD STUTZ, formerly of HTBTM Danville, Va., has joined the iunouncing staff of WIBG Philadel Ijhia. 1 ROBERTA PATRICK, former asi sistant on the sales promotion and merchandising staff of KVOO Tulsa, has been appointed an assistant to Walt Dennis, director of special events uid public relations department, \\^HN New York. She replaces Ruth Fulling who left last week to enter he advertising agency field in Dallas. tIAL BARKAS, announcer of WCAU Philadelphia, and Ruth Cookerly, of lie program department of WFBR Baltimore, are to be married Aug. 6. ;AL MASSCHELIN, formerly with rwGIL Galesburg, 111., has joined the I lannouncing staff of WOC Davenport, 'la. Mike name is Ed Masters. li fylLA WARD has joined the coninuity staff of WCOS Columbia, S. C. CHARLES CURTIN, former director jknd producer for the CBS production ;pepartment, has joined the Yankee 'Network as night supervisor of production for the network's key station, WNAC Boston. JjNAJST Mackenzie, former secretary .to Wynn Wright, national production 'taanager of NBC, has joined the production staff of WMPS Memphis. Kay allien, formerly with WHBQ Memphis, has joined WMPS as women's editor. WALLY KING, formerly of KLX and KLS Oakland, has joined KSFO San Francisco as announcer. (iENE GARRETT, former newspaper man, is a new addition to the news and continuity staff of WHB Kansas :'ity. A.LMA SIOUX SCARBERRY, script writer of CBS Hollywood, has joined 1 )on Lee Broadcasting System, Hollywood. Ed Chandler, formerly of KQW iSan Francisco, and Burley Smith, forluerly of KFVD Los Angeles, have Seined the network as announcers. tolARGO HILL ATWOOD, former borrespondent in Washington, has tfioined the news staff of KGO San Francisco. 'lUCILLE HASTINGS, former editor >f the Brighton (Colo.) Blade, has . Joined the news staff of KLZ Denver. TIM LIEMERT, for past year an-jiouncer and newscaster of KNX Hol;iywood, has been assigned assistant to jWebley Edwards, CBS war corre?ispondent in Honolulu. iJIM DOYLE, announcer of NBC Hol-ilywood, has resigned to freelance. BEN PALBY, Hollywood supervisor ijf CBS West Coast production operaIfions, is in Chicago for three weeks on jaietwork business. iRICHARD E. FISCHER, formerly With WHAS Louisville, has joined (KMOX St. Louis as newscaster. Del King, KMOX announcer, has been named assistant chief announcer. CLAIRE CHAMBERS, new to radio, has joined CJKL Kirkland Lake, Ont. PHIL DUNCAN, writer, and Arthur Edes, announcer, are new members of WLLH Lowell, Mass. OWEN STENEHJBM, rural sociology Kpecialist, has been named assistant to .Chuck Worcester, CBS farm editor jin charge of CBS Country Journal. MARIAN RBUTER, former assistant traffic manager for WBBM Chicago, has joined Young & Rubicam, Chicago, as assistant to the radio director. Virginia Smith, secretary to Fred Kilian. WBBM production manager, will re,iplace Miss Renter. jBROADCASTING • Broadcast Advertising Tomorrow's history is being written by fighting men around the world today . . . To keep up with marching history, keep your radio dial set at 1480, that's KCMO, Kansas City's dominant news station. 17 newscasts daily. listen to— "Raymond Gram Swing Reviews History on the March" . . . and other ace newscasters. For Kansas City, the best in radioentertainment and news— Out ot the Blue, To You, K-C-M-O, 1480 on your dial, your BLUE Network station. During a 1944-45 campaign of "Screen Broadcasts," a total of 3,000,000 moviefans in Kansas City will see and hear why it pays to listen to KCMO. This campaign attracts listeners by visual — audible methods. Thirteen especially produced motion picture "shorts" dramatize top-flight KCMO-BLUE program attractions. Exclusive screening contracts cover the leading theaters in Kansas City's key buying neighborhoods. # Featuring: Walter Winchell Jimmy Fidler Drew Pearson Baukhage Talking Raymond Gram Swing KCMO News Bureau Uncle Ezra Duffy's Tavern Fun Valley Radio Hall of Fame Gangbusters Counterspy Breakfast at Sardi's Breakfast Club My True Story Sweet River The Lone Ranger Jack Armstrong Dick Tracy Victory Parade of Spotlight Bands Guy Lombardo Horace Heldt Paul Whiteman Melody Ballroom with James Coy Call Any Joseph Hershey McGillvra Office 5000 Watts Kansas City's Only Basic BLUE Network Station July 31, 1944 • Page 43