Broadcasting (Jul - Dec 1944)

Page scan 000342 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000342
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Our Sfoifv! 1^ SCHOENHOFEN-EDELWEISS Co., Chicago (Edelweiss beer), has begun sponsorship of horse races from the Arlington Washington Park track, Saturdays, WMAQ Chicago. Feature race is presented 5-5 :15 p.m. CWT. Contract is for 8 weeks, placed by Olian Adv., Chicago. OELWEIN CHEMICAL Co., Oelwein, la. (Occo mineral compound), begins sponsorship Aug. 14 of 10-minute newscasts, Monday through Saturdays. WDGY Minneapolis. Contract is for 52 weeks, placed by Cary-Ainsworth, Des Moines. GILBERT C. WILSON LABS., Denton, Tex. (dehydrated sweet potatoes), in a 13-week campaign ending Oct. 5 is sponsoring twice-weekly participation in Norma Young's Happy Homes on KH.J Hollywood. Agency is Little & Co., Los Angeles. RELIABLE Flour Co., Boston, Mass., has named Harry M. Frost Adv., Boston, as advertising representative. Radio plans are said to be considered. SWIFT & Co.. Chicago, has renewed sponsorship of participations for Bland Lard on Yankee Kitchen, afternoon feature of the Yankee Network. Agency is Broadcast Adv., Boston. GEORGIE PORGIE Mills, Council Bluffs, la., has placed its account for "Electrene for Kitchen and Laundry" with Bozell & Jacobs. Omaha. Radio plans are said to be included. GIMBEL BROS., Pittsburgh, has renewed sponsorship of the morning iSiews of the Neio heard Monday through Saturday on WCAE Pittsburgh, 9 :15-9 :30. Quarter-hour is conducted by Franeine who gives news on fashions, fiction, and the arts. Represented Nationally by GEORGE P. HOLLINGBERY CO. Hon. Gene Fromberz Dan cer-Fitzgerald-Sample Chicago, III. Dear Gene: The strain of writing these letters and meeting this book's deadline has been too much. After all, you can't be a mast e r of the broom and the pen as well u-ithout p a ying the price. But it's not so a IV f u lly bad though, for the boss has told me to pack my bag and take a week off. Things will probably be in a mess when I get back, but I'm just the guy who can s t r aighten them out. So here I go. Regards Yours, Algy WCHS Charleston, W. Va. WILDROOT Co., Buffalo, in a >,p campaign for Wildroot hair tonic, hi started five-weekly quarter-hour spoh sorship on WINN Louisville of Mai tin Agronsky, Blue Network corr' spondent offered on a local cooperati^ basis. Agency is BBDO, New York. C. F. MUELLER Co., Jersey City promote its macaroni, starts the Bj Network quarter-hour news prograi i Baukhage Talking on a five-weekl basis on WTRY Troy, N. Y., beginnin , Aug. 7 and on WARM Scranton, Pa i beginning Aug. 14. Agency is DuaL Jones Co., New York. JOHN E. REED Co., Hollywor' (Susan's Baby Photo Studios;, Aug. 1 starts using an approximai total of 150 transcribed one-minute an nouncements per week on five Los An geles area stations. List includf^ KFVD KRKD KFAC KGFJ KIf:v Contracts are for 13 weeks. AUie Adv., Los Angeles, has account. FIILM STAR CREATIONS In' Los Angeles (handbags, dolls, gamehas appointed Hugo Seheibner 1).' Los Angeles, as agency. C. C. LOCKWOOD, for more than 1" years associated with the advertisiu. department of Chrysler Corp.. has ben appointed advertising business mai ager, Chrysler Division, Chrysl< i Corp., Detroit, Mich. PEP BOYS of California, Los An," les (auto accessories), in addition t a daily quarter-hour newscast <> KECA, on July 24 started sponsorin. five-weekly Kiernan's News Corner oi that station using local cut-in on t\v Blue program. Contract is for weeks. Firm on July 17 for 52 week started a daily quarter-hour newsca-i on KFAC and is also utilizing simibn schedules on KFI KFOX KFX^J Agency is Milton Weinberg Adv., L.. Angeles. MICHIGAN BULB Co., Grand Rap ids, Mich, (flower bulbs), has begun sponsorship of a test campaign using spot announcements and participa tions, depending upon availabilities Company is now on approximately 3( stations with more to be added. Con ' tracts are for 13 weeks on a continua-s tion basis. Agency is O'Neil, Larson & McMahon, Chicago. IRONIZED VITAMIN Co., Chicago (Ironited vitamins), has appointee Guenther-Bradford Co., Chicago, to handle its advertising. No radio is l>lanned at present. HARTMANN TRUNK Co., Racine Wis., has appointed Earle Ludgin Inc. Chicago, to handle its advertising. Nc radio is planned at present. H. E. BROMBERG, account executive, has joined Advertising Counselors of Ariz., Phoenix. Frances Mae Ballack has been appointed to head retail advertising and Dorothy Tuthill has. been added as copywriter. HER FRIENDLY ADVICE, WIT AND HUMOR, KEEP WOMEN TUNED TO.... WC K Y STATION Page 44 • July 31, 1944 BROADCASTING • Broadcast Advertising