Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
000343
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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What, thy, Where Radio? The answers ivill be in Broadcasting^ s NAB War Conference Issue to i^tihtiahpff AUGUST 28 th AMONG THE FEATURES: FM After th« Wor Television Network Plans Building Television Programs The Motion Picture Role in Television The War Advertising Council and Radio The Agency Appraises Television and FM Circulation Potentials of FM and Television Radio's Future as Viewed by an Ex-Commissioner An Advertiser Evaluates Television's Sales Force Case Histories on Television Programming Experiments Costs of FM and Television Installation and Operation What the Advertiser Wants to Know About FM and Television And a dozen other features, aside from Wor Conference Activities and the week's budget of spot news. Regular rates prevail. Wire reservations colled today. Deadline August 15, 1944 BROAQCI^STING Th« W«ekl)^^^^New»magazine of Radio ^^^dcast Advertisingr