Broadcasting (Jul - Dec 1944)

THUSIASTIC AUDIENCE, omposed of G. W. (Johnny) Johntone (center), director of news iand special features for Blue Net' jwork, and Arthur Feldman (right) back from London where he was as; jsistant manager of the Blue news . joffice, listen to Blue war corre-i kpondent Clete Roberts, recently re■ i [turned from the Southwest Pacific. ' jFeldman will be transferred to Gen. iMacArthur's headquarters. Stadio to Share in RKO ncrease in Advertising (iRKO Radio Pictures, New York, jwill increase its use of radio, magilazines, trade and daily papers in ithe coming season, according to S. JBarret McCormick, director of advertising and publicity, who adIdressed delegates to the company's .third annual sales meeting at the ijWaldorf Astoria, New York, last iweek. 1 In radio, he said, the spearhead Will be RKO's Hollywood Star Time ion the Blue Network, which by jdaily mention of film titles on a 184-station hookup is designed to We-sell RKO products to the pubjlic. Listening audience is increasing constantly, he said. Top radio talent will be starred in at least eight ifilms for the 1944-45 season, including Bob Hope, Bing Crosby, Fibber , McGee and Molly, Joan Davis, DenInis Day, Dinah Shore, Bob Burns, Frances Langford, Vera Vague, Wall Brown and Lum 'n' Abner. Blue Meeting EXECUTIVE and management j personnel of the Blue Network Co. , I left New York last Friday for : I Schenectady, N. Y., for the Thou. I'isand Island Club, near Alexandria J.Bay, N. Y., for a four-day session. . I On Friday evening and Saturday J 1, morning the group were to witness I j demonstrations of television at the ' General Electric laboratories. Sun] !day and Monday were to be de. 1 1 voted to executive and management meetings at the Thousand Islands Club. WBRY, Waterbury, Connecticut . . . think your Telescript presentations are excellent and most helpful in the sale of the fine Telescript features on The AP radio wire. E. J. Frey Station Manager available through PRESS ASSOCIATION, ISC. 30 Rotkefeiler Ploio N-w York, N. Y MUST BE ENGINEER TOO, SAYS ROBERTS CLETE ROBERTS, Blue Network correspondent recently returned from his post at Gen. MacArthur's headquarters, told trade paper and newspaper reporters last week that a radio war correspondent in the South Pacific must be a technician as well as a reporter. Mr. Roberts spoke at a luncheon given in his honor by the Blue Network, prior to his departure Aug. 1 for San Francisco, where he will embark on a new and undisclosed assignment in the Southwest Pacific area. With Arthur Feldman, former assistant manager of the Blue's London office replacing Mr. Roberts at MacArthur's headquarters, the Blue will be "ready for stenpedup operations in the Pacific", reporters were told by G. W. Johnstone, network's director of news and special features, who will accompany the two correspondents to the West Coast (see photo col. 1). One of the most discouraging factors for the radio correspondent abroad is the few minutes of time allotted to overseas pickups, according to Mr. Roberts. He described how, on one occasion, he traveled 4,600 miles and broadcast a story which had to be condensed to three minutes. He said radio has won its spurs as a competitor of the press associations in the South Pacific. ATS Expands Activity AMERICAN TELEVISION Society, New York, through its president, Dan D. Halpin, announces expanded activities, including distribution of a membership director, development of an active program laboratory, preparation of a bibliography and review of current books on television and establishment of a speakers bureau. Charles Kleinman, of Reeves Sound Service, New York, is executive director of the laboratory. Milton A. Walsh, of the engineering staff of RCA, was named chairman of a new committee on the technical coordination and standards. New chairman of the research committee is Richard Steiner. The 50-week course in television, instituted for engineers of NBC's eastern staff last January, is being duplicated for engineers of the central division, Chicago, O. B. Hanson, NBC vice-president and chief engineer, announced last week. Rexall Sale to Ayer UNITED DRUG CO., Boston, has named N. W. Ayer & Son, New York, to handle radio advertising for its semi-annual One-Cent Sale of Rexall drug products. Fall campaign, starting in November, will utilize a series of four quarter-hour discs, tentatively titled Hollywood Review, on about 217 stations. Talent includes Bob Benchley, Cass Daley, Charles Butterworth, Harlow Wilcox and Lud Gluskin. SHEELA.H CARTER started hei news commentator career as a stand-by for her brother Boake, and then made good with her own commentary, five-days-a-week,over the nationwide Mutual network. Her background of education and travel in England, the European and African continents and elsewhere, qualifies her for making a keen and intelligent analysis of the news... now broadcast exclusively from KEEL For a complete presentation on the availability and sponsorship of Miss Carter's broadcasts, consult KEEL Manager, Gene O Eallon, or AsK A JOHN BtAiR Man. WHBQ \0 (o . fjationaiiu known manuUcturers VVH6Q DIXIE'S 24 hour station Exclusive Memphis Station to Present ASSOCIATED PRESS NEWS News Every Hour on the Hour BROADCASTING • Broadcast Advertising your MUTUAL friend M EMPHIS, TENNESSEE REPRESENTED BY RAMBEAU July 31, 1944 • Page 49