Broadcasting (Jul - Dec 1944)

Page scan 0001068 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001068
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE Suiin^d± OF BROADCASTING 3,', STATION ACCOUNTS sp — studio programs ne — news programs t — transcriptions sa — spot announcements ta — transcription announcements KMOX St. Louis The Hubinger Co., Keokuk, la. (Elastic starch), sp weekly, thru Ralph Moore Inc., St. Louis. Purity Bakeries, Chicago, t weekly, thru Sherman & Marquette, Chicago. Groves Labs., St. Louis, 5 ne weekly, thru Russel M. Seeds Co., Chicago. Beaumont Co., St. Louis (4-way cold tablets), 6 t weekly, thru Donahue & Coe, N. Y. Park & Tilford Co., New York (Tintex), 3 sp, t weekly, thru Charles M. Storm Co., N. Y. Omar Mills, Omaha, 3 t weekly, thru Mac Farland. Aveyard & Co., Chicago. Flex-O-Glass, Chicago, 3 sp weekly, thru Presba, Fellers & Presba, Chicago. Pinex Co., Fort Wayne, Ind., 3 sa weekly, thru Russel M. Seeds Co., Chicago. United Wall Paper Factories, Chicago, aa weekly, thru MacFarland, Aveyard & Co., Chicago. WHOP Hopkinsville, Ky. Nehi Corp., Columbus, Ga. (Royal Crown), 7 ta weekly, 52 weeks, direct. Terre Haute Brewing Co., Terra Haute, r Ind., t weekly, 52 weeks, thru PoUyea Adv., Terre Haute. American Cyanamid Corp., New York, 6 sa weekly, thru Donahue & Coe, N. Y. Miles Labs., Elkhart, Ind. (Nervine), 5 ta weekly, thru Keystone Adv., N. Y. DeKalb Agr. Assn., DeKalb, 111. (hybrid corn), 3 sp weekly, 13 weeks, thru Western Adv., Chicago. Sterling Ins. Co., Chicago, 5 sp weekly, 13 weeks, direct. Swift & Co., Chicago (shortening), 5 ta weekly, direct. Willard Tablet Co., Chicago, 5 S7:> weekly, 13 weeks. First United Advertisers, Chicago. KPO San Francisco United Wallpaper Co., Chicago (Trimz), 5 sa weekly, 52 weeks, thru MacFarland, Aveyard & Co., Chicago. Simmon Mattress Co., San Francisco (mattresses), 2 ta weekly, thru Leon Livingston Adv. Agency, San Francisco. WOR New York Sodus Creamery Corp., N. Y. (Creamed Cottage Cheese) , 5 sa weekly, 52 weeks, thru Charles W. Hoyt Co., N. Y. Hawaiian Pineapple Co., San Francisco, 5 aa weekly, 52 weeks, thru N. W. Ayer & Son, N. Y. Maggi Co., N. Y. (seasoning), 5 sa weekly, 52 weeks, thru Needham & Grohmann, N. Y. R. U. Delapenha & Co., N. Y. (marmalade), 5 sa weekly, 13 weeks, thru Gotham Adv. Co.. N. Y. Can Mfgrs. Institute, N. Y., 5 sa weekly, 39 weeks, thru Benton & Bowles, N. Y. Florida Citrus Exchange, Tampa, Fla. (oranges and grapefruit), 5 sa weekly, 26 weeks, thru W. W. Garrison & Co., Chicago. Dugan Bros, of N. J. (whole wheat products), 5 so weekly, 52 weeks, thru Chas. Dallas Reach Co., Newark. The Wander Co., Chicago (Ovaltine), weekly ne, 13 weeks, thru Hill Blackett & Co., (TJhicago. KYW Philadelphia O'Cedar Corp., Chicago (floor wax), 5 aa weekly, 13 weeks, thru Aubrey, Moore 6 Wallace, Chicago. Procter & Gamble. Cincinnati (Drene), ta weekly, thru H. W. Kastor, Chicago. Philadelphia Electric Co., Philadelphia (electric appliances), 3 so weekly, 26 weeks, thru Al Paul Lefton, Philadelphia. Radnai Cosmetics, Philadelphia (hand cream), 2 sa weekly, thru E. L. Brown, Philadelphia. United Wallpaper Factories, Chicago (Trimz ReadyPasted Wallpaper) 3 sa weekly, 52 weeks, thru MacFarland. Aveyard & Co., Chicago. WBBM Chicago Beaumont Co., St. Louis (four-way cold tablets), 6 sp weekly, 26 weeks, thru Donahue & Coe Adv., N. Y. Borden-Weiland Co., N. Y. (condensed milk), 3 sp weekly, 52 weeks, thru Young & Rubicam, N. Y. Standard Brands, N. Y. (Stan-B), 2 sp weekly, thru H. W. Kastor & Sons, Chicago. Griffin Mfg. Co., Brooklyn (shoe polish), 2 sp weekly, 52 weeks, thru Bermingham, Castleman & Pierce, N. Y. Eight-In-One Cold Tablets, Chicago, 2 ne weekly, thru H. W. Kastor & Sons, Chicago. KECA Los Angeles Carter Products, N. Y. (Arrid), 2 sa weekly, 52 weeks, thru Small & Seiffer, N. Y. Kellogg Co., Battle Creek, 4 sa weekly, 13 weeks, thru Kenyon & Eckhardt, N. Y. WHO Des Moines Mesa Co. Peach Marketing Order, Palisade, Colo. (Colorado Peaches), 11 sa weekly, thru Conner Adv. Agency, Denver. American Beauty Macaroni, Kansas City, 2 sa weekly, thru R. J. Potts & Co., Kansas City. Kaiser Corp., Portland, Ore. (labor recruiting), 14 sa weekly, direct. American Dairy Assn., Chicago, sp weekly, 13 weeks, thru Campbell-Mithun, Chicago. Plough Inc., Memphis (St. Joseph, Penetro, Mexsana), 6 ta weekly. 52 weeks, thru Lake-Spiro-Shurman, Memphis. Procter & Gamble Co., Cincinnati (Teel), 3 ta weekly, 26 weeks, thru Blow Co., N. Y. Procter & Gamble Co., Cincinnati (Duz), 2 ta weekly, thru Compton Adv. Co., N. Y. Park & Tilford, New York (Tintex), 5 ta weekly, thru Charles M. Storm Co., N. Y. WDGY Minneapolis Little Crow Milling Co., Warsaw, Ind. (Coco Wheats), 5 sp weekly, 26 weeks, thru Rogers & Smith Agency, Chicago. Mantle Lamp Co., Chicago (Aladin lamps), 4 ( weekly, 13 weeks, thru Presba, Fellers & Presba, Chicago. Flex-o-Glass Mfg. Co., Chicago (Warp products), 6 sp weekly, 26 weeks, thru Presba, Fellers & Presba, Chicago. Foley & Co., Chicago (cough syrup), 5 sp weekly, 52 weeks, thru Lauesen & Salomon, Chicago. WHN New York Marlon Confections Co., New York, 6 sp weekly, 52 weeks, thru Accurate Adv. Agenoy, N. Y. Wilbert Products Co., New York (floor polish ) , 5 ne weekly, 52 weeks, thru Duane Jones Co., N. Y. American Jewish Broadcasting Co., New York (Matzos, other Jewish food products), weekly sp, 52 weeks, thru A. B. Landau Inc., N. Y. Sunway Vitamin Co., Chicago (vitamins), 6 ne weekly, 52 weeks, thru Sorensen & Co., Chicago. P. Lorillard & Co., New York (Old Golds), 6 ne weekly, 52 weeks, thru J. Walter Thompson Co., N. Y. KHJ Hollywood Yami Yogurt Co., Los Angeles (dairy products), 3 sp weekly, 52 weeks, thru Erwin Wasey & Co., Los Angeles. KPAS Pasadena Consolidated Royal Chemical Corp., Chicago ( Peruna, Kolor-Bak) , 6 t weekfy, thru United Adv. Co., Chicago. ^ likes theT®^ foi'thwest B]t>adeaster$ 60 FM APPLICAISTS FILE BEFORE CBC OVER 60 applications for commercial FM stations have been made to the Canadian Broadcasting Corp., Dr. Augustin Frigon, CBC general manager stated at Ottawa recently in reviewing FM and television development in the Dominion. Licensing of the stations rests with the Canadian government, with the CBC advising. First FM stations in Canada are to be opened soon by the CBC at Montreal and Toronto, \vith the Montreal station being located on Mount Royal, and the Toronto station somewhere in the northern part of the city which is higher than any of the tall office buildings in Toronto. A number of special receivers will be distributed by the CBC "among a few persons qualified to pass judgment'" Radio and department stores are also expected to put on demonstrations, but FM sets for retail sale are not expected on the market in Canada until sometime in 1945. The sets are expected to be similar to those sold in the U. S. Only FM broadcast sets till now built in Canada have been a few experimental ones, and some built by the CBC early in the war for emergency use in case of enemy action on wire lines. Dr. Frigon did not expect that television for public use in Canada would be available for another 15 years. WFIL Acquires Building Now Housing Its Studios WFIL Blue Network station in Philadelphia, purchased on Sept. 18 the 18-story Widener Building in the center of the city. The building was sold by Albert M. Greenfield & Co. for the Peter A. B. Widener Estate to the WFIL Broadcasting Co., which now occupies almost the entire 18th floor of the building. The building was sold previously by the Wideners in 1926 to Joseph Caplan for |8,500,000, at which time a purchase money mortgage of $7,000,000 was retained by the sellers. Subsequently, in 1936, Caplan deeded the property back to the Title Holding Corp., a holding company for the Wideners. The building was originally built in 1913. Occupying a lot 150 x 199 feet, it is assessed at $4,929,100. The purchase price to WFIL was not disclosed. We knoiv results hove been excellent our renewals prove it. Wythe Walker— Eastern Sales Manager Representatives KXL The Walker Co. Z NET The Walker Co. KFPY The Katz Co. Buy 2 markets, save 5% buy all 3 and save 10%. Page 52 • September 25, 1944 American Gas Project AMERICAN GAS ASSN., through its executive board, has approved an expenditure of $1,400,000 a year for three years in research, advertising and general promotion, the fund to be raised among 500 member gas utility companies. Over-all purpose of the drive will be "to get ready for post-war selling of gas utilities", according to a spokesman for the association, who said that radio would doubtless be one of the media used. A group of utility members, organized as Regional Adv. Inc., sponsored Mystery Chef on about 13 NBC-Red stations some five years ago. McCann-Erickson, New York, handles the association's account. BROADCASTING • Broadcast Advertising \