Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001141
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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iOSEFIELD Paekins Co.. Oaklaiul, Jal., has signed a 52-week contract kith WOR New York eifective Oct. for sponsorship of a weekly halfhour transcription featuring Holly^-ood stars, to promote Skippv Peanut 3utter. Agency is Garfield & Guild, >an Francisco. 3URKHARDT BREWING Co., Uirou, on Oct. 2 starts full-hour yurkhardt String Symphonetfe, Monlay, ou WADC Akron, WAKR Akron, ,VLOK Lima and WIZE Springfield, Contract for 26 weeks was placed hrough Busbey Adv., Akron. LIVE FOOD PRODUCTS Co., Bur)ank, Cal. (health foods), adding to 4ts schedule on Oct. 9 starts sponsoring thrice-weekly quarter-hour tran<;cribed The Health Builder on WIBM Tacksou, Mich. Contract is for 13 'jveeks. Agency is The Mayers Co.. ''Los Angeles. iPETROL Corp., Los Angeles (PDQ tkas, oil), during 13-week period started ?ept. 25, is using a total of 390 spot inuouncements on five Southern Caliornia stations. List includes KTMS kFSD KGB KPRO KFXM. Agency ■ s Raymond R. Morgan Co., Holly ''ji\-ood. KELLOGG Co., Battle Creek, Mich. !( cereals), Oct. 16 starts sponsoring Tom Breneman Highlights on iP.lue Pacific stations, Monday 9:30jlO p.m. (PWT), with transcribed rejpeat. Featuring comedy high spots ^transcribed from Breakfast at Sardi's, Uaily morning show which Breneman ]ni.c.'s on that network, new series will I include orchestra and vocalist, with Breneman presiding. Cereal firm also sponsors participation schedule in ]Breakfast at Sardi's. Kenyon & EckIhardt services account. ijLBDERLE LABS., Philadelphia, producers of biologicals and anti-toxins, 'is preparing to enter radio with a series aimed chiefly at physicians, surteons and scientists. Program is to iljresent latest developments and data |ia the medical field. j|F. S. AUGER, former director of A. jMcKim Ltd., Montreal, has been aptiiointed advertising manager of ProcIter & Gamble Co. of Toronto, Canada. lAVILLARD's Chocolates, Toronto, jha.s started transcribed Show Shop 'With Roly Young, on a number of ''Canadian stations. Account was jrttlaced by Cockfield Brown & Co., Toi|ronto. iHOBBS GLASS, London, Ont., has lappointed J. Walter Thompson Co., Toronto, to handle advertising of its new glass products and postwar plastics products. No radio plans have been 'formulated. WORCESTER GAS LIGHT Co, Worcester, Mass., is sponsoring Gaslight Gaieties Thursday 9:30-9:45 ili.m. on WAAB Worcester. FRANCIS H. LBGGETT & Co., New York, to promote Premier canned foods in the foreign language market, Oct. 2 starts Meet Miriam Kressyn on thrice-weekly quarter-hour basis ■ on WEVD New York. Agency is Joseph Jacobs Jewish Market Organization, New York. ATLAS BREWING Co., Chicago, will sponsor the eleven game schedule of the Chicago Bears, pro-football team, 1944 season starting Sept. 24 on WIND Chicago. Contract was placed through Olian Adv., Chicago. BECKER-BISCHOFF CHEMICAL Co., St. Louis ("Jitter Bug"' insect repellent), has appointed Anfenger Adv. Agency, St. Louis, to handle advertising campaign. QUAKER OATS Co., Chicago, has appointed Sherman & Marquette, Chicago, to handle advertising for Pettijohn's Wheat Cereal. Radio is being considered. PEOPLES Credit Jewelers, Toronto (chain stores), has started half-hour Sunday evening transcribed musical program on CFRB Toronto, CHML Hamilton and CKCO Ottawa. Account was placed by MacLaren Adv. Co., Toronto. LAURA SECORD Candy Shops. Toronto (chain stores), has started musical quarter hour five-times weekly on Ontario and Quebec stations. Account was placed by Cockfield Brown & Co., Toronto. MOTHER PARKER TEA Co., Toronto, is to start a series of spot announcements on a number of Ontario stations at an early date. Account is beiiig placed by A. J. Denne & Co.. Toronto. DRUG TRADING Co., Toronto (proprietary), on Oct. 11 starts Musical Myriorama on CFRB CKCO CHML, Wednesday 9:30-10 p.m. Agency is .1. .1. Gibbons, Toronto. Flex-O-Glass Spots FLEX-O-GLASS Mfrs., Chicago, began sponsorship Oct. 1 of 5, 10 and 15 minute spots on the following stations: KLRA KFBK KIDO WLS WMBD WDZ WHO KMA WIBW KFBI WCSH WEEI WJR WDGY KMOX KWTO KGHL KMMJ KFAB WOW WOR WHAM WGY WDAY WLW WTAM KVOQ. KOIN KDKA KSOO WNAX WFAA KSO KIRO KHQ KMBC KILO KFYR WHCU. Contraots vary from eight to 26 weeks. Agency is Preba, Fellers & Presba, Chicago. Bisceglia Expands BISCEGLIA BROS. Corp., Philadelphia, has increased its spot radio schedule for wines to include 24 announcements weekly on WMEX and WCOP Boston and five-minute programs on WGAS Chicago. In the New York area Bisceglia uses a total of 40 spots weekly on WHOM and WO.V, latest contract on latter station calling for 312 spots. Agency is Pettinella Adv., New York. Fibber's Return S. C. JOHNSON & SON, Racine, Wis., on Oct. 3 resumes Fibber McGee & Molly on 134 NBC stations, Tuesday, 9:30-10 p.m. (EWT). Starring Jim and Marian Jordan talent lineup for series includes Arthur Q. Bryan, Shirley Mitchell, Marlin Hurt. Billy Mills continues as musical director, with King's Men, male quartet. Harlow WilcoX| is announcer. Don Quinn writes the show. Agency is Needham,' Louis & Brorby. "Maybe we shouldn't have been swimming. WFDF Flint said there's a camouflage school near here." !BROADCASTING • Broadcast Advertising BUFFALOS ONLY 50,000 WATT STATION DAY and NIGHT BUFFALO BROADCASTING CORPORATION RAND BUILDING, BUFFALO, NEW YORK Natiortol Representolive : FREE & PETERS, INC. October 2, 1944 • Page 49