Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001142
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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THE Suiinadd. OF BROADCASTING STATION ACCOUNTS sj> — studio programs ne — news programs t — trayiscriptions so — spot announcements ta — transcription announcements WGY Schenectady United Baking Co., Schenectady, 4 sa weekly, 26 weeks, direct. MacFadden Publications. New York (True Story), 3 t, thru Raymond Spector Co., N. Y. RKO Radio Pictures, Albany (movie), sa, direct. Leaf Gum Co., Chicago, 13 ta, thru Bo zell & Jacobs, Chicago. I. J. Grass Noodle Co., Chicago (noodle soup), 104 sa, thru Charles Silver & Co.. Chicago. Kendall Mfg. Co., Lawrence, Mass. (soapine), 14 sa weekly, thru Badger & Browning, Boston. Vick Chemical Co., New York (Vaporub, Vitamins-Plus), 166 t, thru Morse International, N. Y. Longines-Wittnauer Co., New York (watches), 39 t, thru Arthur Rosenburg _ Co., N. Y. Flex-O-Glass Mfg. Co., Chicago (Warp products), 24 t, thru Presba, Fellers & Presba. Chicago. L^nited Wallpaper Factories, Chicago, 312 sa. thru MacFarland-Aveyard & Co., Chicago. Radbill Oil Co., Philadelphia (drj cleaner), 39 sa, 13 weeks, thru Harry Feigen baum Agency, Philadelphia. William Wise & Co., New York (Pictorial History of World War II), 2 sa, thru Huber, Hoge & Sons, N. Y. Babson Bros., Syracuse (dairy equipment), 13 sp, thru Fogerty Co., (Chicago. KMBC Hollywood Bohemian Distributing Co., Los Angeles (Acme beer), sp weekly, 13 weeks, thru Brisacher, Van Norden & Staff, Los Angeles. Londonderry Ice Cream Mix. San Francisco, 5 sp weekly, 13 weeks, thru Brisacher, Van Norden & Staff, San Francisco. Jests Inc., Brooklyn, .5 sa weekly, 52 weeks, thru Joseph Katz Co., Baltimore. WMAQ Chicago Skelly Oil Co., Kansas City, Mo., 6 ne weekly, 52 weeks, thru Henri, Hurst & McDonald, Chicago, KYW Philadelphia Bond Stores, New York (men's clothing), 6 sp weekly, 52 weeks, thru Neff-Rogow, N. Y. Lever Bros., Cambridge, Mass. (Rinso), 3 fa weekly, thru Ruthrauff & Ryan, N. Y. Manhattan Soap Co., New York (Sweetheart Soap), 3 ne weekly, thru Duane Jones, N. Y. Maryland Pharmaceutical Co., Baltimore, (Rem), 13 sa weekly, 26 weeks, thru Joseph Katz Co., Baltimore. RCA-Victor Corp., Camden, N. J. (Victor records), 5 sa weekly, direct. C. A. Briggs Co., Cambridge, Mass. (H-B Cough Drops), 2 sa weekly, thru Horton Noyes, Providence. R. I. J. B. Carr Biscuit Co., Wilkes-Barre, 3 sa weekly, 13 weeks, thru Lynn-Fieldhouse, Wilkes-Barre. Keystone Macaroni Co., Philadelphia (San Giorgio Macaroni) , 5 sa weekly, thru James G. Lamb, Philadelphia. Lambert Pharmacal Co., St. Louis (Lis terine tooth powder), 3 sa weekly, 13 weeks, thru Lambert & Feasley, N. Y. Pure Food Co.. Mamaromeck, N. Y. (Herbox bullion cubes), 5 sa weekly. 13 weeks, thru J. M. Mathes, Inc., N. Y. General Baking Co., New York (Bond bread) , 6 sa weekly, 52 weeks, thru Ivey & EUington, Philadelphia. Miss Swank Inc., New York (women's slips), tp weekly. 13 weeks, thru Hir shon-Garfield. N. Y. Minwax Co., New York (liquid floor wax), 2 sa weekly, 13 weeks, thru R. T. O'ConneU, N. Y. KFRC San Francisco i'acific Greyhound Bus Lines, San Francisco (transportation), sp weekly, 62 weeks, thru Beaumont & Hohman, San Francisco. Grace Bros. Brewing Co., San Francisco, 3 ne weekly, 52 weeks, thru Geo. 1. Lynn Adv. Agency, San Francisco. Valley Produce Co., San Francisco (New Zealand spinach), 3 sa weekly, direct. Langendorf United Bakeries, San Francisco (bread), 10 fa weekly, Erwin, Wasey & Co., San Francisco. Rockmount Envelope Co., San Francisco (stationary), 3 sa weekly, direct. Ex-Lax, New York (Jests), 7 ta weekly, 13 weeks, thru Joseph Katz Co., N. Y. WABC New York Celanese Corp. of America, New York ( Celanese material ) , 3 sa weekly, thru Young & Rubicam, N. Y. Ludens Inc., Reading, Pa. (cough drops). 3 sa weekly, thru J. M. Mathes Inc., N. Y. Musterole Co., Cleveland (Musterole), 2 sa weekly, thru Erwin, Wasey & Co., N. Y. Vick Chemical Co., New York, 3 yie weekLv, thru Morse International, N. Y. KMOX St. Louis Ponds Extract Co., New York, sa, thru J. Walter Thompson Co., N. Y. Hardy Salt Co., St. Louis, 6 sa, direct. Marj-land Pharmaceutical Co., Baltimore, sa, thru Joseph Katz Co., Baltimore. The Figaro Co., Dallas, sa, thru Herbert Rogers Adv. Co., Dallas. Father John's Medicine Co., Lowell, Mass.. 4 sa. thru John W. Queen Adv. Co., Boston. Musterole Co., Cleveland, sa, thru Erwin, Wasey & Co., N. Y. Berkshire Knitting Mills, Reading, Pa., 3 sa weekly, thru Geare Marston, Philadelphia. Marlin Firearms Co.. New Haven, 3 sa, thru Craven & Hedrick, N. Y. Seeck & Kade, New York (Pertussin), sa, thru Erwin, Wasey & Co., N. Y. DeKalb Agricultural Assn., DeKalb, 3 sp weekly, thru Western Adv. Agency. Chicago. Swift & Co.. Chicago (Bland Lard), sa. thru J. Walter Thompson Co., Chicago. WOWO Fort Wayne C. A. Briggs Co., Cambridge, Mass. (H. B. Coughdrops), 2 sa weekly, thru Horton Noyes, Providence, R. I. American Chicle Co., Long Island City (Dentj-ne). 5 .sa weekly, through Badger, Browning & Hersey, N. Y. Ohio Oil Co., Findlay, O. (Marathon products), 11 sp. thru Stockton, West & Burkhardt. (Cincinnati. HoUingshead Corp., Camden, N. J. (Whiz Floor Wax) , 3 sa weekly, 13 weeks, thru Aitkin-Kynette, Philadelphia. WLS Chicago Seeck & Kade, N. Y. (Pertussin), 6 sa weekly, 26 weeks, thru Erwin, Wasey & Co., N. Y. Phillips Petroleum, Tulsa, sp weekly, 52 weeks, thru Lambert & Feasley. N. Y. Smith Bros., Poughkeepsie, N. Y. (cough drops). 3 fa weekly 52 weeks, thru J. D. Tarcher Co., N. Y. Lever Bros.. Cambridge, Mass. (Rinso). 17 fa weekly, thru Ruthi-auffi & Rvan, N. Y. Park & Tilford, N. Y. (Tintex), 24 sa weekly, 13 weeks, thru Chas. M. Storm Co., N. Y. WENR Chicago Miss Swank, Inc., New York (slips), f weekly, 13 weeks, thi-u Hirshon-Garfleld, N. Y. Western United Dair> Co., Chicago, 7 sa weekly, 13 weeks, thru Olian Adv., Chicago. Lever Brothers, Cambridge. Mass. (RinSo), 4 sa weekly, thru Ruthrauff & Ryan, N. Y. AT&T Offers FeUowship In Honor of Dr. Jewett IN HONOR of Dr. Frank B. Jewett president of the National Academ\ of Sciences and vice-president of.i American Telephone & Telegraph|l Co., a trust fund has been estab-ll lished by the company for post-jl doctorate fellowships to stimulate ' research in the fundamental physical sciences, Walter S. Gifford. , AT&T president has announced. Dr.l) Jewett retired from active service" last week, having reached the company's retirement age. There will be five Jewett fellowships awarded annually in each of the 10 years from 1945 to 1954 inclusive, each carrying an annual honorarium of $3,000 to the holder and $1,500 to the institution the recipient elects to do research. Awards will normally be made to those who have obtained the doctorate within the preceding year, or are expected to receive that degree not later than the beginning of the next fellowship term which starts each July 1. Resumed by Camel R. J. REYNOLDS TOBACCO Co., Winston-Salem (Camel cigarettes), following summer lay-off, on Oct. 5 resumes Abbott & Costello show on 135 NBC stations, Thursday, 10-10:30 p.m. (EWT). Series continues to co-star Bud Abbott and Lou Costello. Artie Auerbach, comedian, has been added to talent line-up, with Connie Haines, featured vocalist. Freddie Rich continues as musical director. Ken Niles is announcer. Don Prindle, Ed Forman, Joe Kirk, Sidney Fields and Eddie Cherkose are writers. Dick Mack has been assigned Holly^vood producer for William Esty & Co., agency servicing the tobacco account. Mantle Lamp Active MANTLE LAMP Co., Chicago (Aladin Lamp), began sponsorship Oct. 1 of a quarter-hour transcribed show titled Smilin' Ed McConnell, once to thrice weekly, on the following stations: KTHS KARK WTAD WDZ WMT WHO KMA WIBW KFBI WHAS WPAD KWKH WDGY KMBC KMOX KFEQ KWTO WJDX WCOG KMMJ KFAB WPTF KFYR WDAY KILO WKY KVOO WNAX WDOD WAPO WNOX WMC WSM KGNC KTRH WFAA WOAl KWFT WRVA WIBA WFHS KFYO.. The 13 and 21-week contracts were placed by Presba, Feller & Presba, Chicago. Grove on 15 GROVE LABS., St. Louis, is sponsoring a musical transcribed series Pleasure Parade, produced bj Frederic W. Ziv Co., Cincinnati, on 15 stations. Series, which began Sept. 10 and runs for three quarter-hours weekly, features Jimmy Wallington, m.c; the Glen Miller Modernaires, Bob Kennedy Kay Loraine, Irving Miller and 16-piece orchestra, on these stations: WCCO WWL WWJ WO^^ WSM WPTF WTAR WRNL KOMO KMBC KRLD KYW KG'W WBZ KPO. Account placed through Donahue & Co., New York, and Russel M. Seeds Co., Chicago. The list is to be increased to 20 stations. ^^JC 0»:a.*jocan f STEVEN) ^ likes; the ® »POKANE oi'thwest Broadcasters eombmation plan. PORTLAND O lELlE (£3 O K Page 50 • October 2, 1944 BROADCASTING • Broadcast A dvertisint