Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001143
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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SUMMER OR WINTER-THE story is the same NBC IS THE NETWORK MOST PEOPLE LISTEN TO MOST Makes no difference how the thermometer readssummer's heat or winter's cold -NBC gets most of the listeners most of the time here in the West. There's a double reason: In addition to the sparkling NBC transcontinental shows, NBC Western Division has its own Parade of Stars... 19 topflight news . . . drama . . . comedy . . . music and variety programs . . . heard exclusively by the west coast listeners. It's this double Parade of Stars month after month, summer and winter -that wins the biggest share of listeners in the West. That's why advertisers and time buyers can reach yyiost of the people most of the timethrough NBC Western Division. ^Average Pacific Coast Hooperating (Aug. '44 and Feb. '44) of all programs for each network — 8 A. M. to 10 P. M WESTERN DIVISION HOLLYWOOD Sunset and Vine* St<H FRANCISCO Taylor and OParrell of the NATIONAL BROADCASTING COMPANY, INC. ★ ★ A SERVICE OF THE RADIO CORPORATION OF AMERICA IROADCA STING Broadcast Advertising October 2, 1944 • Page 51