Broadcasting (Jul - Dec 1944)

ACCESS iKy.) OPEN TO US! r^ope, WAVE probably ^^^"^rrReelon we miss a Access (Ky.^. ttat >vayt eouple dozen Peop „.iss is But one ^^/^^^^^di^g Area, w»th the Louisville Tradx g^ 1,336,000 peo^e ^,okiu' radio boxnes. J eople other v.ay -beu^^ ^^^^j^„ for Access? tOUlSVII.1.6^ KXL, Oakland, California . . . May I commend you on the excellent idea of individual sales presentations for AP Telescripts. Adriel Fried General Manager available through PRESS ASSOCIATION, INC. 30 RocWefeiIrr Plaid N-w Ycrk, N. Y No Crab Bag Here! WAIR's record of success makes it possible for you to plot your sales and distribution course with a remarkable degree of accuracy. WAIR is a "must" in this great market. W A I R Winston Salem, North Carolina Representative: The Walker Company OWI OFFERS FACTS FOR V-E DAY SHOWS ADVERTISERS, agencies, networks and stations last week were urged by the OWI Domestic Radio Bureau to temper all V-E Day broadcasts with factual information about the war with Japan. In a letter to radio, George P. Ludlam, chief of the Domestic Radio Bureau, said individual advertisers have offered to substitute Government' messages for commercials and individual stations have asked for help in slanting copy on V-E Day programming. "Best current appi'aisal of probable public reaction to victory in Europe is that there will be uni-estrained rejoicing," wrote Mr. Ludlam. "Tliis may be tempered, however, by a mood of deep and perhaps quiet thanksgiving over the accomplishment of half of the tremendous task; together with a sober question — which will come to many people for the first time — as to what actually lies ahead of us in our war with Japan." A three-page fact sheet, with information about the war with Japan which can be used instead of regular commercials, was included with the letter. As for messages on the regularly scheduled OWI plans, Mr. Ludlam wrote: "It is the earnest hope of the Radio Bureau that advertisers, networks and stations will find it possible to adhere closely to scheduled assignments on V-E Day and thereafter, perhaps rewriting messages to include pertinent copy slants on Japan." He pointed out that all OWI offices are ready to assist broadcasters and sponsors in furthering V-E Day plans. Video-Net Sports Aired By Gillette, Atlantic GILLETTE Safety Razor Co., Boston, and Atlantic Refining Co., Philadelphia, last week made arrangements for addition of television to their sports broadcasting schedules, each planning to use three-station hookup of WNBT New York, WRGB Schenectary and WPTZ Philadelphia. Programs are to be viewed by wounded servicemen in eastern hospitals as well as by home video audiences. Friday night boxing bouts sponsored on MBS by Gillette will also be televised by NBC over WNBT for the company, and will be relayed to WRGB and WPTZ. Fight telecasts were to start last Friday. Atlantic Refining last Saturday afternoon was to start a series of nine Saturday and three Sunday football games on the television net from Philadelphia. Company has been sponsoring gridiron contests on some 70 standard stations and has used WPTZ for the past four seasons. Commercial time will be paid for by both companies on WNBT although rate has not yet been set. Gillette agency is Maxon Inc., New York. N. W. Ayer & Son, Philadelphia, services Atlantic Refining. New Olian Accounts OLIAN ADV. Co., St. Louis, has announced that the agency has been appointed to hanlle the accounts of Hardy Salt Co., St. Louis ; Western United Dairy, Chicago ; American Fixture & Mfg. Co., St. Ix)uis ; Cardinal Diamond Ring Syndicate, St. Louis. TELEVISION CAMERAS scan executives of the Allen B. DuMont Labs, at the reception Thursday, Sept. 21, at WABD New York, marking the opening of a new "live talent" studio in the same building occupied by the first DuMont studio at 515 Madison Ave. Additional studio, larger in. size and with greater facilities, allows continuous telecasting of live shows without switching to film shots while sets are moved, and is said to make WABD the first television station with multi-studio facilities. Televised are (1 to r): Paul Raibourne, treasurer; Comdr. Mortimer Loewi, assistant to the president; Allen B. DuMont, president; Bernard Goodwin, secretary; Leonard Cramer, vice-president; T. T. Goldsmith Jr., chief engineer. Radio Is Precluded From 'Depression^ Claim Under Tentative Tax Ruling AMONG the 34 industries cited last week by the Bureau of Internal Revenue as tentatively precluded from claiming "depression" during the base period 1936-39 in appeals for readjustments in excess profits payments, were radio broadcasting, radio and parts manufacturing, telephone and telegraph, electric light and power, retail trade. Purpose of these tentative determinations is to guide revenue agents in dealing with claims for refund under these provisions and to inform taxpayers of the general lack of evidence that these industries meet the requirements of Sec. 722 (b) (3) (A) of the Code. These tentative determinations, however, do not debar in any way a taxpayer from securing full consideration of any pertinent evidence in support of a claim bas,ed on the profits cycle history of his industry as the Bureau recognizes possibilities of exceptions. The excess profits tax is computed from the gap of present profits and the average of the base period. The profits cycle of these groups are termed as "variant profits cycles" as they differ materially in length and amplitude from the general business cycle. The tentative ruling as issued by the Bureau of Internal Revenue stated in part: These tentative determinations do not in any way debar a taypayer from obtaining full consideration of any pertinent evidence in support of a claim based on the profits cycle history of its industry. The Bureau recognizes that there may be exceptional industries included in these groups for which it does not as yet have adequate information, and it is receptive to statistical and other data which will aid in establish Seeks Local Outlet REED D. SMITH, news editor and reporter for the Columbus (0.) bureau of Associated Press, last week filed with the FCC an application for a new standard station to be located in Charleston, W. Va. Facilities requested for the outlet are 1400 kc, 250 w and unlimited hours of operation. ing the profits cycle of such an industry for the purposes of Sec. 722. If there are such exceptional industries, they are more likely to be found in the moi-e heterogeneous industrial groups because in such a group there is larger possibility of including industries with profits cycles that differ significantly from the group profits ' cycle on which the tentative determination is based. The list of industrial groups which fol' lows includes only a portion of the industries, members of which have submitted claims invoking the provisions of Sec. 722(b) (3) (A). It is expected that additional determinations will be made from time to time with respect to other industrial groups. With respect to any industry not covered by the present list, there is noi) implication that it has been accepted, or is likely to be accepted, as a variant cycle industry depressed in the base period. NBC Election Coverage . GOING "all out" for election returns coverage Nov. 7, NBC will re--: main on the air until the Presidential race is decided, broadcasting five-minutes of news each hour and half-hour beginning at 8 p.m. Entire evening will be programmed as a unit with regular Tuesday night, stars being heard in connection with" election coverage. A half-hour round-up from key election centers will be broadcast and NBC crews are assigned to Presidential and Vice-Presidential candidates of both major parties as well as to the national party headquarters. Before 8 p.m. news' programs of Lowell Thomas and H. V. Kaltenborn will be offered to stations not already carrying them. William F. Brooks, director of news and special events, will supervise the entire operation. Ace Productions ACE Productions, a new advertising agency in San Francisco, has placed spot business with KSAN for Dr. Fisher's food products, KGO and KJBS for Golden Grain Macaroni Co., KFRC for Olympic Farms Dairy, KGO for Jerome Kilts, Swiss Diamond Palace, and Hill Motors. All are San Francisco stations. Agency is headed by Graham Gladwin.