Broadcasting (Jul - Dec 1944)

with NATIONAL SPOT and LOCAL TIME \ BUYERS WRC Represented by NBC Spot Sales Washington WIP EXCLUSIVE Servicemen Interviews -Shortwaved Via BBC UNDER an exclusive arrangement with the BBC, WIP Philadelphia interviews local servicemen and women now stationed on the western front, and shortwaves the programs via a special transmission channel, to its home studios which reairs them for regular transmitter pickup. WIP has the only shortwave length in Philadelphia for such work. The 15-minute broadcasts, called Transatlantic Salute, are held every other Sunday at 3:1.5 p.m. To make sure that the families of those being interviewed are tuned in, WIP notifies them a few days in advance and also sends them recordings of the broadcast. Paulsen Is Producer Producer and announcer for the show is S/Sgt. Varner Paulsen, a WIP production man now in London with the Army Special Services. The equipment was bought about a year and a half ago at a cost of about $4,000. Then the studio began unwinding the necessary red tape and in two months the details were arranged, the program cleared, and the show went on the air. Though most of the broadcasts originate in London, the show has, on occasion, moved into France and down into Italy, via a special wire recorder flown into the field. At least once the wire recorder was flown hastily into France to "pick up" a participant who was shipped out between rehearsal time and the day he was scheduled to go on the air. Hopper Case Retired REVERSING a decision of the Los Angeles Federal Court in the $500,000 damage suit filed by Hedda Hopper, Hollywood radio-movie commenator, against Lennen & Mitchell Inc., and the Andrew Jergens Co. for alleged repudiation of contract. Circuit Court of Appeals in San Francisco last week ordered the case retried. Suit was instituted in the fall of 1942 and was the outgrowth of an alleged breach of two contracts by the agency. fi^ PROGRAMS AT Midnight Dee. 24 WLW Cincinnati will air the traditional Christmas Mass, carried each Christmas Eve from the Cathedral ot St. Peter and St. Paul in neighboring Norwood. O. From 11 :30-12 Midnight station will present a program built around the theme, "Chri-^tmas. Past. Present and Future." with highlights including a Little Children's Choir in Chungking : an Engli'^li choir singing traditional Engli-^h carols ; and the jjresentation of future holiday seasons when servicemen are home again. James Cassidy, WLW war correspondent on the Continent, has arranged a special broadcast for the occasion with servicemen in Europe singing "White Christmas". WKY Xmas Shows ON CHRISTMAS Eve. for 14th consecutive year. WKY Oklahoma City will broadcast the celebration of Midnight Mass from the Cathedral of Our Lady of Perpetual Help. Women Commn lidos, for second year, will be aired from the Crippled Children's Hospital and will feature a chorus of WAVES from local training station. Ziv Christmas Series FOR the pre-Christmas week of Dec. 17-23 Frederic W. Ziv Co.. Cincinnati, has prepared a special Christmas program of the Calling All Girls transcribed series, consisting of Christmas music built around a special Yuletide party program. WSPD Yuletide Show WSPD Toledo will broadcast a musical and dramatic program at 10 :30 p.m. Christmas Eve, featuring a 68-voice choir, a vocal trio and interpolations by members of the staff. WFBL Special Event WFBL Syracuse on Dec. 17 broadcast a quarter-hour portion of the twohour exercises dedicating the municipal Christmas tree. KYA Air Editorials EDITORIALS on the air are given by Don Feddersou, manager of KYA San Francisco, as a public service lo acipiaint citizens and civic authorities with theii public duty to make the city as attractive as possiijle to visitors. The first one-minute editorials, whicli are presented separately from the station's regular newscasts, stress importance of citizens inviting servicemen and women to their homes as guests for Christmas dinner. KMPC Quiz VIGNETTE of a city or state is clue for Know Your America, daily cash telephone quiz show started on KMPC Hollywood. Answer is given on the air. then five telephone numbers in Los Angeles area are called, with bonus of .$10 in War Stamps, if person's answer is correct. Incorrect answer brings $1 in War Stamps. * ♦ * WSBA Opera Notes EACH Friday during the Metropolitan Opera season, Louis Vyner, executive director of WSBA York. Pa., conductor of the York Symphony and director of York's New School of Fine Arts, will air a program of notes and highlights of each opera, with stories about various Metropolitan artists he has known during his many years in the music world. * * * Education Show COOPERATING with the Cleveland and Suburban Boards of Education, WJW Cleveland on Dec. 3 presented the first in a series of panel discussions from high school assemblies between outstanding educators. Dorothy Fuldheim. WJW news analyst and lecturer, is moderator. Programs are recorded several days in advance for the Sunday playback. KSD Professors' Show PRODUCED entirely by professors of Principia CoUege, St. Louis, Faces & Places in the News, sponsored on KSD St. Louis by Florsheim Shoe Co.. 9 :45-10 p.m., features account of a place in the news and associated personality. Spokane , 'BUTTE Net IS a on coWS steers. NO BflLL; Wythe Walker Eastern Sales Manager KFPY Spokane, Washington Z Bar Net Butte, Montana KXL Portland, Oregon Eastern Representatives — The Walker Company. West Coast Representative— The Pacific Northwest Broadcasters. Phone Los Angeles— Webster 6161 San Francisco— Exbrook 0540 ♦Page 42 • December 18, 1944 PRpADCASTING • Broadcast Advertising