Broadcasting (Jul - Dec 1944)

Page scan 0001975 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001975
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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November, 1944 REPORT TO THE RADIO INDUSTRY The time situation in Chicago FOR 19 STRAIGHT YEARS WBBM HAS LED ALL STATIONS IN TOTAL SPONSORED TIME IN CHICAGO. Nearly half the radio advertising in the Chicago market is directed to selling grocery products. FOR THE PAST SEVEN YEARS — AS FAR AS OUR RECORDS GO — WBBM HAS CARRIED AN AVERAGE OF 24% MORE SPONSORED TIME DEVOTED TO SELLING GROCERY PRODUCTS THAN ANY OTHER CHICAGO STATION. The following classifications account for nearly 4/5 of the radio time sold in Chicago (seven year average) : Grocery products . . . Tobacco . . . Drugs and Cosmetics" . . . Automobiles and Related Products . . . Household Products. WBBM HAS CARRIED AN AVERAGE OF 12% MORE SPONSORED TIME DEVOTED TO SELLING THE ABOVE PRODUCTS FOR THE PAST SEVEN YEARS THAN ANY OTHER CHICAGO STATION. How, during October, did WBBM stand in sponsored time in those classifications? GROCERY PRODUCTS . . . WBBM 27% more than next station TOBACCO WBBM 4% more, than next station DRUGS-COSMETICS .... WBBM 11% more than next station AUTOMOTIVE WBBM 5% more than next station HOUSEHOLD PRODUCTS . WBBM 69% more than next station How will WBBM stand in future months? SCHEDULES FOR 1945 INDICATE THAT WBBM WILL CONTINUE TO LEAD THE FIELD AS IT HAS DONE FOR THE PAST 19 YEARS. WBBM, Chicago Midwest key station of the Columbia Broadcasting System '^Only non-medical products included in this tabulatioa BROADCASTING • Broadcast AdvertistHg December 18, 1944 • Page 61