Broadcasting (Jul - Dec 1944)

. Adv.) HER ENERGY is as inexhaustible as her generosity. Her affection for people is as sincere and warm as the morning sun. Her willingness to serve, her genuine appreciation for all that is good and clean and wholesome and her modest enthusiasm makes her one of radio's most outstanding women. Yes, it's Kate Smith. We'll send a free copy of Printers' Ink to every one who cares to paste the puzzle together and mail it back to us. SPEAKING of Kate Smith reminds us of Ted Collins, Kate's business manager, producer, coworker and loyal supporter, and of the grand job he and Kate have been doing for the CJeneral Foods people. Mr. Collins has contributed a lot of the "knowhow" to that job. His ideas on war condition copy are still important more than a year after he mentioned them in Printers' Ink. The success of this team is no puzzle, even to the most casual observer. PRODUCT SUCCESS isn't always as easy to understand. In 1928 when the Postum Company, forerunner of General Foods, purchased Calumet for some $32 million, many marketing people wondered why they paid so much for a trademark. At that time P. I. readers learned a lot about the worth of popularity achieved through the judicious advertising of a sound product. General Foods continue to apply the "good product well advertised" axiom. Among the 1^,985 Printers' Ink subscribers are 1-ff at General Foods end 36 in the advertising agencies who place the different phases of the General Foods advertising. P. I. wrote the story of Calumet's transfer in several different forms. P. I. readers read it first as news. Later it was interpreted and used as a demonstration. So it is with most important marketing news. In Printers' Ink the reader discovers how each important item affects him, or how he can use the experience of others. This basic quality is one of the reasons for the reader loyalty Printers' Ink enjoys. It is one of the reasons why media promotion men who reach the advertising and marketing fields best, buy P. I. first! Printea-slnk TiiK wEKKi.r jiruiAziM-: or 1/H>.7,T/SMG Wl\l(,; Ml \ r AMI Sll.h^ 205 East 42nd Street, New York 17, N. Y. OWI PACKET, WEEK JAN. 8 Check the list below to find the war RieHase announccmenta you will broadcast during the week beginning Jan. 8 OWI transcriptions contains six 50-second announcements suitable for sponaonhip and three 20-8ccond chain break! on each side u( aucs. Tell yoiu' clients about them. Plan schedules for best timing of these important war messages. WAR MESSAGE STATION ANNOUNCEMENTS NET Grenp Group NAT. SPOT WORK KW Ol PLAN PLAN AC. Ind. AS. Ind. Utc TraBS. Paper Salvage X Hold Prices Down X V-Mail X Stop Wartime Accidents Planned Savine War Bonds Don't TraTel — X X X ~x See OWI Schedule of War Message 142 for names and time of programs carry* ing war messages under National Spot and Network Allocation Plans. CBC Centralizes Toronto Offices in New Building CENTRALIZATION of all Canadian Broadcasting Corp. offices and studios at Toronto into one buildina: finally has been accomplished with the purchase of the former Havergal College, girls' boarding school, on Jarvis Street. The CBC will move into the building early in the new year, engineers having been at work on plans for somi months. Purchase price has not been revealed. The move will center under one roof all CBC national offices, except the executive offices which are at Ottawa and the engineering offices at Montreal. Commercial, program and station relations departments, network headquarters, and Toronto stations all will he in the building which will also house ten studios for the Trans-Canada and Dominion networks and for CBL and CJBC, Toronto CBC outlets. The largest studio will be in the building's former chapel which seats about 300 persons. The CBC will retain two nearby studios, the CBC playhouse and the CBC concert hall, both within a fevr blocks of the new headquarters. All of the CBC's 350 employees in Toronto will be housed in the new broadcasting center. Since the CBC has long planned a broadcasting center for Toronto, delayed by the war, the new headquarters only will be used by the CBC for about the next five years. By that time it is expected that the Toronto Town Planning Commission will have its plans accepted, and the CBC will build a modern center adjoining the University of Toronto, destined in the plan to be the cultural center of the city. KOTA Towers CONSTRUCTION of three new transmitter towers is under way at KOTA Rapid City, S. D. The concrete bases for the towers were completed a few weeks ago and building materials, including 35 tons of steel, antenna, cables, lighting equipments and beacon flashers, already have been delivered. Only the center tower will be used during the daytime, but at night all three will be operated on a directional beam. CJEM Opens CJEM Edmunston, N. B., has started operation with 250 w on 1240 kc. The station is a supplementary on the Canadian Broadcasting Corp. French network, using programs in both French and English. J. D. Boudreau is station manager, J. G. Cartier commercial manager and J. R. McGough chief engineer. CJEM is represented exclusively by H. N. Stovin, Toronto and Montreal. Ken-Rad Tubes to GE NEGOTIATIONS are now in progress for purchase by General Electric Co. of the Ken-Rad Corp. radio tube branches in Owensboro, Ky. and four other locations, it has been announced by Roy Burlew, Ken-Rad president, and Dr. W. R. G. Baker, GE vicepresident in charge of the electronic department. The prospective sale does not include the electric lamp manufacturing operations of Ken-Rad. Rats Again INTERRUPTING Black Flame of the Amazon at 9:05 p.m. on KFAR Fairbanks, Alaska one night not long ago, a foolish rat lost his life by tangling with the 1500 v transmitting equipment. The cheese eating interloper was found by chief engineer Augie Hiebert, who, with the aid of his spaniel puppy, Sparky, were investigating the cause of the disturbance. 250,000 PROSPECTS IN THE SABINE AREA OF TEXAS KFDM Blue Network, 560 K. C, 1,000 WaHs BEAUMONT, TEXAS MEANS BUSINESS REPRESENTED BY TAYLOR HOWE SNOWDEN Page 64 • December 18, 1944 BROADCASTING • Broadcast Advertising