Broadcasting (Jul - Dec 1944)

Page scan 0001982 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001982
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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AIR POWER IN AIR FORCE Servicemen Who Put the AAF on the Airwaves Represent a Fortune in Radio Names A FORTUNE in radio industry names is represented in the servicemen serving with the two Army Air Forces Radio Units now engaged in telling the story of American air power to the estimated 15,000,000 people who listen weekly to the programs and scripts they prepare. Ex-radiomen from all branches of the industry staff the units which currently are stationed at Santa Ana and New Haven. Heading the unit now at New Haven and scheduled to go to New York by Jan. 1 is Capt. Robert G. Jennings, former WLW Cincinnati executive and later radio director of H. W. Kastor & Sons, Chicago. Maj. Glenn Miller, orchestra conductor, now is overseas as head of a band from the New Haven Unit. He first directed the band there, now under the direction of Sgt. Harry Bluestone. A veteran of some 20 years as musical director in radio is the commanding officer of the Santa Ana Unit, Lt. Col. E. J. Dunstedter. Starting early in 1942, first with recruiting, then combat reporting, and now rehabilitation, the AAF has used radio through 200 local broadcast series, seven official programs and personal appearances of its men on the air. The first unit was established at Santa Ana a few months after Pearl Harbor, at the request of Gen. H. H. Arnold, Commanding General of the AAF. Its mission was to provide broadcasts to the networks. In November 1943 two additional units were established, one at Ft. Worth, another at New Haven. The Ft. Worth Unit has now moved to New Haven to replace the original Yale Unit now overseas. Programs for local stations are Let's Take "JOE and RALPH" . . . ^^any a sponsor with a network show uses Joe and Ralph ("The Early Morning Frolic") for plus-programming. He uses his national hookup for institutional advertising and gets right down to bedrock product selling with dramatized spots on this great CKLW show (6:00 to 9:30 A.M. daily) slanted straight for Detroit Area listeners. It's a comedy show, as much an institution in this market as coffee-for-breakfast! A spot on "The Early Morning Frolic" is a powerful piece of time. It covers a primary market of over 8,000,000 people. It will increase your sales ... do "point of purchase" advertising . . . test the "pull" of a new product in this, America's Third Market. The price? $15.00 per spot, imagine that! All in aU, it's a buy! Sure, all radio time is "tough" right now . . . but a deal this good is worth waiting in line for. Union Guardian Bldg., Detroit, 26 J. H. McGillvra, Inc. Representative 5,000 WATTS PAY and NIGHT . 800 Kc. CKLW produced by the more than 200 AAF installations throughout the U. S. They have formed a valuable link in the relationship between the post and the nearby civilian community. The net shows produced at Santa Ana and New Haven are: AAF Symphonic Flight on Blue, Roosty of the AAF on Mutual, First in the Air on CBS, Army Air Forces Band on NBC, Hello Mom on Mutual, Soldiers with Wings on Blue, / Sustain the Wings on NBC. In addition, William Wrigley Jr. Co. provides the AAF with the CBS America in the Air program. Among ex-industry men staffing the AAF Units in addition to Col. Dunstedter, Capt. Jennings and Maj. Miller are: Maj. Emmett D. GifFen, net musical director; Capt. Richard B. Macauley, radio writer; 1st Lt. Samuel S. Zagon, legal counsel to Mutual-Don Lee. Sgt. Hal. Gibney, NBC announcer; Sgt. Warren Lewis, NBC writer; Sgt. Clark T. Casey, chief sound engineer, RCA, Hollywood and CBS Hollywood; Sgt. Richard S. Conway, writer on Bing Crosby, Bob Burns shows; Sgt. Edward D. Haldeman, freelance radio writer; Sgt. Rubin Raksin, staff arranger WFIL Philadelphia; Sgt. Abe Robyn, sound engineer, Bell Tele. Labs.; Sgt. Scott Farnworth, writer, actor CBS; Sgt. William L. Robinson, engineer, WOR WGN WREN-WDAF KELW KHJ; Sgt. Stanley T. Spigelman, musical director KOMO KJR; Sgt. Clifford N. Thorness, sound engineer CBS Hollywood; Sgt. George Voutsas, NBC producer; Sgt. Tom Hudson, net announcer; Sgt. Ben Gage, NBC announcer. Cpl. Thomas Adair, writer on NBC, Blue, MBS; Cpl. Lawrence Marcus, writer for Inner Sanctum, Grand Central Station, other net shows; Cpl. Marshall Sosson, assistant conductor CBS orchestra; Pvt. Robbins K. Fowler, writer Chase & Sanborn show. Burns & Allen, other net shows; Pvt. Henry Morgan, writer-produceractor Here's Morgan show on MBS, writer Fred Allen show, program director WEBC Duluth. Coordinating AAF radio activi BUFFALO BILL didn't get "all of 'em" as indicated by the future trophy Bob Dean (1) owner and manager of KOTA Rapid City, S. D., and Wythe Walker, station representative bagged on a South Dakota buffalo hunt, short time ago. VETS' XMAS DISCS WFBC Gives GIs Chance to -Send Word Home GI PATIENTS at the GreenviUe, S. C. Army Air Base Hospital can send home Yuletide greetings via recordings provided by WFBC Greenville, which set up recording apparatus and sent chief engineer Hubert Brown to make the discs which were played back to the boys so they could hear what they said. Similar arrangements were made for the 1,000 wounded veterans at Moore General Hospital, Asheville. Recordings, which are packaged and stamped for mailing, can be made by the men while they are flat on their backs at the station hospital. According to Bevo Whitmire, WFBC manager, the boys enthusiastically took to the idea of making the recordings. Arrangements to make the discs at Greenville Army Air base were handled by Capt. Robert Burger, PRO and at Moore General Hospital by Lt. Marvin Golden, assistant reconditioning officer. ties at the War Dept. Bureau of Public Relations are Lt. Col. Hal Rorke, former publicity director of CBS West Coast, later assistant publicity director of CBS New York; Maj. Ted Steele, who was account executive with Benton & Bowles; Capt. Edmund Abbott, formerly with WCCO Minneapolis and WBBM Chicago; Capt. Curt Peterson, former radio director of Marschalk & Pratt. HOLIISTER ^ CRVSTAl CO. MUTUAL BROADCASTING SYSTEM • Page 68 • December 18, 1944 QUARTZ OSCILLATORS SINCE 1927 BROADCASTING • Broadcast Advertising I H