Broadcasting (Jul - Dec 1944)

Page scan 0001983 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0001983
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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s TATIONS come and stations go. In a little over two decades, Toronto has watched eight of them appear and disappear. But for more than seventeen years, CFRB has broadcast its schedules without interruption and will continue to do so. We have contributed to the progress of this lately grown-up industry in the past. and are in a position to further its development in the future. We're proud of our record . . . proud of our tremendous following of loyal and consistent listeners . . . proud of our standing with the agencies and their clients. These are the benefits we offer to those who listen and to those who use our facilities to broadcast their sales messages. 10,000 WATTS O F SELLING POWER 8 6 0 K C TORONTO BROADCASTING • Broadcast Advertising December 18, 1944 • Page 69