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''•^'■'•'e and
Storm's Grip
gty Fights to Break tjT:
■ During the night, the snow flew.
On the morning of December 1, Syracuse, a city of ^-million people, was completely snowbound — paralyzed — all normal life brought to a standstill.
The streets and roads were impassable, blocked by drifted snow. Stalled buses and trucks covered the highways. Entire villages were cut off from communication with the outside world.
Long distance calls were held to an irreducible minimum; the fire departments could not function. Schools were forced to close. Civic activities were abandoned.
In this emergency— one of the worst in the city's history— officials and public alike turned for help to Station WSYR. And again, WSYR was to prove its worth to the community it serves. Was again to prove that listener confidence and loyalty which it, had built all these years was well placed.
When authorities decided to close the schools, WSYR was chosen to get that message to the public.
the job WSYR had performed a very real public service. It had been chosen for this task because school officials knew that only this station was able to reach the number of homes that had to be reached for complete effectiveness. Officials realized that WSYR had a greater home influence than any other station in their area and thus was capable of getting a vital message into the majority of homes in central New York.
Other public agencies called on WSYR for assistance. At the request of the state police instructions to motorists were broadcast; up-to-the-minute road and traffic information was secured by the staff and immediately passed on to all who might use the highways; pleas were made on behalf of the fire department, for the railroads and for help in clearing the streets.
All of these things were done at the request of state, city and county officials and interested parties — proving that under unusual circumstances officials and public alike turn first to WSYR for help.
As incoming calls from city and country school Ever since its founding WSYR has gone quietly
districts jammed the switchboard the announcing about the business of performing those duties which
staff of this station relayed the vital information to most benefit the community it serves. A storm such
uncertain homes. In many instances children had as that of December 1st is fortunately a rarity, but
been compelled by the storm to remain at their i when the emergency struck listeners knew that
schools the preceding night— it was WSYR which : WSYR was able and eager to assist them — and it
relieved the minds of worried parents regarding the was to WSYR that Syracuse turned as a "friend
safety of those children. By sticking faithfully to in need."
WSYR, Syracuse • Associated with WTRY, WKNE/WELI WSYR Representatives: Paul H. Raymer Company
BROADCASTING • Broadcast Advertidag
Deetmbtr 18, 1944 • Page 71