Broadcasting (Jul - Dec 1944)

Advertisers write our ads! "I have been delighted, amazed and flabbergasted nnany times in the past by how well your station has pulled mail returns, but never have I been more excited over what you have done than when I saw your reports for Wednesday, October 25. I not only want to congratulate you but also want to express my sincere thanks for producing such terrific returns." Thank you and Happy New Year to all! IF IT'S A FORT INDUSTRY STATION YOU CAN BANK ON IT NAB Backs Council On Air Journalism Educators, Men in Industry Named to 10 Man Committee MARKING the first formal alliance of educators and broadcasters looking toward better newscasts, a Council on Radio Journalism will be formed in Chicago Jan. 25, following the first 1945 meeting of the NAB News Committee, it was learned last week. Five educators and five members of the radio profession will comprise the Council, which is the result of nearly two years of study and planning. Purposes of the new organization include the study of newscasts and recommendations for improvements in radio news reporting, writing, editing and presentation. The Council also hopes to establish acceptable minimum standards for education in radio journalism. Group Meets Jan. 21 Karl Koerper of KMBC Kansas City, chairman of the NAB News Committee, has called his meeting for Jan. 24 at the Palmer House, Chicago. The Council will be formally organized the following day at the LaSalle Hotel, Chicago. Members of the NAB News Committee, in addition to Chairman Koerper, are : William Brooks, NBC New York; H. K. Carpenter, WHK Cleveland; Rex G. Howell, KFXJ Grand Junction, Colo.; L. Spencer Mitchell, WDAE Tampa; E. R. Vadeboncoeur, WSYR Syracuse; Paul White, CBS New York. Educators on the Council on Radio Journalism will be: Floyd Baskette, Emory U., Atlanta; Mitchell Charnley, U. of Minnesota, Minneapolis; Wilbur Schramm, State U. of Iowa, Iowa City; F. S. Seibert, U. of Illinois, Urbana, president of the American Assn. of Schools & Depts. of Journalism. Representing radio on the Council will be Messrs. Koerper, Brooks, Vadeboncoeur, White and Arthur Stringer, NAB Director of Promotion. VOICE FOR CHRIST/WAS Gammack Interviewed Local Boys for KRNT, WNAX SPECIAL Christmas program, originating on the European battlefields was broadcast on KRNT Des Moines and WNAX Yankton, S. D., both Cowles stations, heard 12:1512:45 p.m. (CST) on Christmas Day. Gordon Gammack, a Des Moines Register and Tribune correspondent, interviewed servicemen for the stations. The men taking part are from regions covered by the two stations, and are now with the Seventh Army. The program was carried direct from the battlefield to KRNT and WNAX and recorded at the stations so that a recording of each voice could be given to the men's families after the broadcast. MARKING THE FIRST time a Milwaukee department store has used the services of an advertising agency Ed Schuster & Co. has named as agency Cramer-Krasselt Co., whose continuity writer Elizabeth Taft (1) goes over the script of The Feminine Viewpoint, five times weekly women's program on WISN, with "Carla", the commentator. Other Schuster programs include a daily newscast on WTMJ, an evening news program and a half -hour musical on WMFM and spot schedules on all three stations. Radio News Is Well Read Cleveland Poll Shows RADIO programs and radio news in the Cleveland News "are exceedingly well read," the Advertising Research Foundation reported in its analysis of that newspaper's readership, the 73d study of the continuing study of newspaper reading. "The column of comment established a new high (Men — 39<7<r, Women — 60%) for this type of news," the report said. "The previous top rating was recorded at 33% for men and 41% for women. The radio program listings also established a new high for women." Radio programs or news were read by 69% of the men and 83% of the women interviewed, well above the median figures of 42% of the men and 52% of the women for all studies to date. Radio also rates high in the paper's national advertising columns, with the ad best read by women that of WGAR, which attracted 35% of the women readers. Peabody Deadline DEADLINE for the 1944 George Foster Peabody Awards is Jan. 10, 1944. The awards, which will be made under seven classifications [Broadcasting, Sept. 11] may be submitted by stations, networks, radio editors of publications, listener groups, or any person or organization wishing to direct attention of the Peabody board to a special program. Committee headquarters are at the U. of Georgia, Athens, Ga. diiPont Deadline DEC. 31 is the last day on which entries for the Alfred I. duPont Radio Awards ca-\ be received for 1944, it was announced last week. Prizes consist of three $1,000 awards, one to a large station, one to a small station, and one to a commentator. Inquiries should be addressed to W. H. Goodman, Secretary of Committee of Awards, Alfred I. duPont Radio Awards Foundation, P. O. Box 720, Jacksonville, Fla. Page 32 • December 25, 1944 BROADCASTING • Broadcast Advertising