Broadcasting (Jul - Dec 1944)

ARRANGEMENTS for a weekly series on WJZ New York to promote the services of "Your Friend for Health — the Druggist" and for a station promotion campaign whereby WJZ and its programs will be adver? tised by posters and other display ■ material in 1,300 independent drug j stores, including approximately 25% \ of the drug stores in the New York . metropolitan area, were concluded last week by Don McNeil, WJZ manager ; and Fair Trade Merchandising. Plan calls for two WJZ posters in ■ the window of each store served by the merchandising organization. One poster will promote the druggist's . program and its star, Stan Shaw. The other will promote other programs of WJZ and the Blue Network for which , WJZ is New York key. First will feature The Alan Young Show, sponsored by Bristol-Myers and will also promote Lama Kitchell and Ed East & ■ Polly. Posters will be changed monthly > when Fair Trade Merchandising dec. orates the wii\dows in the stores. Engaged jointly by the retailers and , by a number of manufacturers of ■ drug products including Vick Chemical Co., Bristol-Myers, Lever Bros., In ternational Cellucotton Products and ,■ others, the company plans window AlQtcltandi5in^ & to motion Drug Trade Plan — Youth Series Promotion Disc Reference — ^Listener Bonus displays around a special theme each month. W.JZ and its programs will also be promoted by interior displays and circulars supplied by Fair Trade and distributed by the stores. Circulars will contain two radio features, a column promoting the druggist's program on WJZ and a column of radio gossip and pictures prepared by Don Rich, W.JZ publicity director. Radio series, Stan Shaw Present.i Your Friend for Healih — ihe Druijgist, will be broadcast on WJZ each Saturday 8-8 :15 a.m. Commercials will be exclusively institutional in character and will not advertise individual dtug products. Devised by Howard St. .John, merchandising manager of W.JZ, plan may be extended to other Blue owned and operated stations and to the network itself, and may also be KWK Data KWK St. Louis has issued a promotion piece titled "A Whale of a Job" which shows the audience loyalty, ratings, and sales for sponsors of Rush Hughes' Song & Dance Parade, heard 10-12 noon daily. Brochure also gives data on Hughes' First Five evening program, 6 :15-7 daily. * * » WMBD Promotion THROUGH medium of a promotion brochure, WMBD Peoria outlines postwar possibilities stressing the backlog of savings with which the people can buy products when they are once more available. Booklet has cartoon-type illustrations. used as a pattern for similar mer^ chandising in the retail food field. 4 m I 1 II • I f NATIONALLY GEOfSGE. P. H0LLING5LRV COMPANY a\A \^ 2D0 ]]]Jl- ^ AMEMCAS N21-N-ETW0KK Page 34 • December 25, 1944 tL PA$0. TEXAS KAhL 0> "Hy Vl.f\, genera/ Mana^tr lOOO WATT^ Doi/ 500 f^fjk-h Youth Series Promotion NBC Radio Recording Division's .series based on the Leather Stocking Tales of .James Fenimore Cooper, was created in response to agitation by educational groups, women's clubs and other organizations campaigning for better programs for children, according to Claude Barrer, manager of syndicated sales. There are 39 programs on The Deerslayer and 39 on The Last of the Mohicans in the series titled liestiny Trails. By arrangement with the publisher of Classic Comics, fullcolor comic books on each of the tales are being supplied for use as promotional aids to station and sponsors. Additional material includes counter and window display cards, poster stamps, recorded advance announcements, press releases, "spotlight" ads, mats and photos of all member of the cast and a promotion and publicity guide. * * * Disc Reference IN "Disc Data'', a loose-leaf notebook prepared for its licensees by Broadcast Music Inc., each page is given over to an individual artist whose recordings are BMI-licensed, easing the task of the station building a program ai-ound one band-leader or player. Bach page gives a brief biography of the artist and commentary on his work, listing the BMI tunes he has recorded, disc manufacturer and number. Initial batch of 23 sheets will be followed each month by ten additional leaves. New recordings will be listed on gummed paper, which may be attached to the artist's sheet. * * * WQXR Presentation WQXR New York has released a double-fold presentation tieing in the station ads which appear daily in the Xeir York Times, WQXR owner. Audience-building promotion in the Times, the folder points out, is one of the station's three-way services to advertisers, in addition to AM broadcasting and FM service on WQXQ which carries all WQXR programs between 5 p.m. and midnight. Title is "3,519,660 Impressions a Week", representing the number of readers reached by the ads on the basis of Times circulation averages for the half-year ending last September. * * * WJW Listener Bonus WJW Cleveland in a Christmas contest is inviting its listeners to send in postals telling what they think of the station, with suggestions as to improvements. A total of $6,600 will be distributed to Clevelanders whose entries are judged best. Grand prize is a $1,000 War Bond, plus 222 other prizes, the last 100 being awards of $8.50 each, standing for 850 on the dial. * * ■ * Fifteenth Edition FIFTE,ENTH EDITION of the WLS Chicago Family AJl)umn is a 48-page pictorial review of the entire WLS organization and is now being mailed to listeners who have requested the 1945 book. Publication contains 150 black and white photographs and a four-color cover signifying the average young family. * * * WHBQ Promotion PAPER BAGS bearing promotion slogans for The Neics and Gahriel Heatter have been distributed by WHBQ Memphis to local retail stores. WHBQ is also promoting various thrill shows such as Results Inc. and Mysterious Traveler via appropriately costumed pedestrians. A WHBQ "walking microphone" costume is also regularly ernployed. ^ * * CFCF Brochure TITLlilD "The Established Bridgehead," new promotion brochure of CFCF Montreal is designed to acquaint readers with the "present-day characteristics of one of Canada's largest and richest markets." BROADCASTING • Broadcast Advertising