Broadcasting (Jul - Dec 1944)

Record Details:

Title:
Broadcasting
Date:
Jul - Dec 1944
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1944)
Leaf #:
0002043
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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the thrills of the concert... the comfort of home WHEN WISCONSIN TUNES TO WMFM Wisconsin listeners have found a new meaning in radio since WMFM pioneered the first FM station west of the Alleghenies. The living room easy chair is now a front row seat at the concert. Tones and overtones never before heard on radio now come full and rich and clear. Static and interference have vanished. With this technical superiority has come a new and improved programming plan. Together, these factors have made WMFM a pleasant listening habit in thousands of Wisconsin homes. To the facts about WMFM and its listener loyalty, must be added the prestige -building, sales-promoting job that WMFM is doing for an impressive list of national and local accounts in a variety of fields. To know the full story of Wisconsin radio, you must know the facts about WMFM. Get the complete story. WMFM * iHf mmm[ joofinflL fm statioh BROADCASTING • Broadcast Advertising December 25, 1944 • Page 39