Broadcasting (Jul - Dec 1944)

WMIT From its transmitter at Mt. Mitchell, topmost point east of the Rockies, North Carolina's PIONEER FM station serves listisners in seven states ... an ideal test market for advertisers who'd like to "sample" FM nov/ as a guide to postv/ar plans. Affiliated With * Both Represented by HEADLEY-REED COMPANY Streibert Elected President of WOR Joined Station in 1933 as Aid to the President THEODORE C. STREIBERT, vicepresident of Bamberger Broadcasting Service Inc., owner and operator of WOR New York and its FM affiliate, WBAM, and general manager of WOR, was elected president of the corporation at a board of directors meeting last Monday. Mr. Streibert succeeds Alfred J. McCosker, who was elected chairman of the board, filling a vacancy created by the resignation of Jack I. Straus. Mr. Straus, who is president of R. H. Macy & Co., owner of the Bamberger Broadcasting Service, continues as a member of the board. Mr. Streibert joined WOR in 1933 as assistant to the president, leaving the post of assistant dean of the Harvard Business School, which he had held for five years. In 1935 he was elected to the board and in 1936 he became vice-president and general manager. He is also executive vice-president of the Mutual Network. Mr. McCosker started with WOR as publicity man at its inception in 1922. In 1926 he was made general manager and in 1933 was elected president. When Mutual was formed in 1934, he was chosen chairman of the board, which post he has held since that time. Our Respects to (Continued from page 38) organize the Red Shirts who were instrumental in overthrowing the Reconstruction government. Born in Starr, S. C, on March 11, 1901, Sen Hall married the former Mary Lightsey, also of South Carolina. They have four children. Active in civic enterprises. Sen. Hall is vice-president of the South Carolina Press Assn., chairman of the Anderson County War Finance Committee, former chairman of the South Carolina State Planning Board, and former president of the Anderson Co. Chamber of Commerce. He is a member of Sigma Delta Chi, honorary professional journalistic fraternity and studied law at Furman U. His hobbies cover a wide range of interests, beginning with the betterment of the community, and going on to sweet potato raising. To encourage the farmers of the section to grow more "sweets" he built a 4,000 bushel sweet potato curing house. Outdoor cooking holds a special attraction for him and he often takes the family dinner to their lovely backyard in Anderson and broils it over charcoal. He goes in for pedigreed hogs, too, along with whiteface Hereford cattle. N OTE S RALPH N. WEIL, general manager of WOV New York, has been confined to his home for the past few weeks by illness, and is not expected back at his office until after the holidays. HOWARD V. WALTERS has resigned as manager of KDON Monterey, Cal. to return to the Middlewest. He is succeeded by REED POLLOCK, for six years manager of the Salinas studios of KDON. KIRBY TORRANCE has been added to the sales staff of KEVR Seattle. BERNARD ROCHE, former personnel manager of the Amercan Decalcomania Co., has joined the WJJD Chicago sales staff. LT. COL. J. R. SAMSON has joined the Canadian Broadcasting Corp.. as manager of personnel and administrative services at CBC Montreal studios. FRED FLETCHER, manager of WRAL Raleigh, has been elected president of the Tobacco Network, filing the unexpired term of PAUL MOYLE, commercial manager of WFNC Fayetteville, N. C. LEWIS HOWARD, owner and manager of WHIT New Bern, has been elected vice-president. Other officers are HARRY BRIGHT, WGBR Goldsboro. secretary and ALLEN WANNAMAKER, WGTM Wilson, treasurer, sales manager and program director. CLINTON E. MORRILL, former advertising manager of the Kansas City Journal and more recently sales manager of the Kansas City branch of the General Outdoor Adv. Co., is now a member of the sales staff of KCMO Kansas City, Mo. DR. MAX JORDAN, NBC director of religious broadcasts, has written a book covering the years from the start of the first World War in 1914 to the present. Based in part on Dr. Jordan's personal experiences and observations while covering Europe — including a ten-year period as NBC continental-European manager — the book details the origins of the first war and the intervening years of peace [Beyond All Fronts. Bruce Publishing Co., Milwaukee. $3]. GILBERT HARDING, who recently joined the British Broadcasting Corp. Canadian office at Toronto, is touring western Canada. He is program assistant to BBC Canadian representative S. J. LOTBINIERE. DWIGHT B. HERRICK, manager of NBC's public service department, on Dec. 19 became the father of a boy, his second child. Brooke Back at Blue JOHN W. BROOKE returns to the Blue Network Jan. 1 as eastern sales manager of Spot Sales, it was announced last week by Ralph E. Dennis, Blue manager of Spot Sales. Mr. Brooke left the Blue Dec. 8 of last year to enter the U. S. Coast Guard, from which he has received an honorable discharge. He has been stationed in White Plains, N. Y., assigned to public relations. Mr. Brooke joined the Blue in March 1943 as salesman and became Eastern sales manager of Spot Sales when that post was set up in September of the same year. Mr. Dennis has been handling Eastern sales until his recent appointment as Spot Sales manager. Cline Back at WLS WILLIAM R. CLINE, assistant to Glenn M. Snyder, general manager of WLS Chicago, has completed his special assignment with the War Finance Division of the Treasury Dept. and has returned to Chicago. During the Sixth Loan he worked on the development of special network programs for Treasury. WOR Sales Staff Shifts Follow Seebach's Leave JULIUS F. SEEBACH, vice-president in charge of programs of WOR New York, will take a sixmonth leave from that position beginning Jan. 1 to attend to "urgent business requiring his presence at his farm near Louisville, Ga." Norman Livingston, assistant director of program operations at WOR, will be in charge of the department during Mr. Seebach's absence, for which period the following temporary realignment of duties will be effective: Edmund (Tiny) Ruffner, daytime program director, becames assistant program director, handling, under Mr. Livingston's supervision, the WO^R artists' service and also serving as commercial program manager; Eugene King, production manager, becomes daytime program director, and Daniel Ehrenreich, night production manager, becomes production manager. GE's Dr. Alexanderson Awarded Edison Medal AMERICAN Institute of Electrical Engineers has awarded the Edison Medal for 1944 to Dr. E. F. W. Alexanderson, consulting engineer. General Electric Co.. for "his outstanding inventions and developments in the radio, transportation, marine and power fields." Presentation will be made Jan. 24, 1945 during the Winter Technical Meeting of the AIEE, at a joint session with the Institute of Radio Engineers, in the Engineering Auditorium, New York. Dr. Alexanderson built a highfrequency alternator for Prof. R. A. Fessenden, which enabled the Fessenden station at Brant Rock, Mass., to transmit the first broadcast in history, on Christmas Eve, 1906. With improvements, this became the famous Alexanderson alternator. Davis Heads FTC EWIN L. DAVIS will become chairman of the Federal Trade Commission on Jan. 1 for the third time since he became a member in 1933 under the annual rotation plan among the membership. He served previously as chairman in 1935 and 1940. Formerly Judge of the Seventh Judicial Circuit of Tennessee from 1910 to 1918 and from 1919 to 1933 a member of Congress, Judge Davis was active in the writing and passage of the Radio Act of 1927. He was chairman of the House Committee on Merchant Marine, Radio and Fisheries during the 72d Congress. Messages From Front CHRISTMAS messages from the Army's front lines reached the men's homes and families this Christmas through recordings sent from the battle lines to radio stations throughout the country. About 300 of these discs came from the European Theatre. Approximately 50 were sent from the Southwest Pacific, where mailing and weather conditions were handicaps. Consisting mainly of messages of men from the same city or general area, the recordings were placed with stations covering that home locality. Page 40 • December 25, 1944 BROADCASTING • Broadcast Advertising