Broadcasting (Jan - June 1945)

Page scan 0007 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
0007
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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. 1! BROAD roa TING &§ Retell® The Evening Bulletin Largest Evening Newspaper in America ANNOUNCES the Ownership of Station W P E N Philadelphia Through an understanding of the life, habits and interests of Philadelphians, The Evening Bulletin has grown from small beginnings to a daily circulation of well over 600,000 — the largest evening circulation in America. In taking over the ownership and operation of Station WPEN, it is our intention to follow the same principles of service. We have full confidence that the response of Philadelphians to an understanding of their needs and desires will result in an ever increasing circle of WPEN listeners in the Philadelphia area. The Evening Bulletin In Philadelphia It's WPEN SUE: 1945 RADIO BUSINESS OUTU