Broadcasting (Jan - June 1945)

Page scan 00010 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
00010
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ANNOUNCING . . • A GREAT NEW • OPPORTUNITY IN I • WESTERN MICHIGAN This month a brand new radio station goes on the air in Grand Rapids. It's WJEF — CBS, owned and operated by the Fetzer Broadcasting Co., and sold in combination with WKZO, Kalamazoo, at a bargain rate per thousand radio homes covered. As you know, NO Chicago or Detroit station gives adequate coverage of Grand Rapids, Kalamazoo or Western Michigan. Further more, no Grand Rapids station gives even minimum coverage of Kalamazoo, Battle Creek or Southwestern Michigan. . . . Now the new combination — ^WKZO plus WJEF — for the first time offers complete coverage of all Western Michigan, with CBS audienceappeal, with skilled local programming for the separate markets involved, and with one low combination rate to pay! We would be happy to send you all the facts — or just call Free & Peters! WKZO Both owned and Operated by Fetzer Broadcasting Company FREE & PETERS, INC., EXCLUSIVE NATIONAL REPRESENTATIVES Page 4 • January 1, 1945 BROADCASTING • Broadcast Advertising